"Franzouse" (franzouseinchina)
05/16/2014 at 03:32 • Filed to: trends, socialmedia, stealerships, tips
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"Franzouse" (franzouseinchina)
05/16/2014 at 03:32 • Filed to: trends, socialmedia, stealerships, tips | 1
| 5 |
Breaking news: most people hate car dealerships!
My friends over at Cap Gemini Consulting just published their annual survey of car buyer's habits and expectations for social media, the Cars Online survey.
http://www.capgemini.com/cars-online-20…
The study encompasses mature and emerging markets and shows just how much more open minded emerging-market customers are when it comes to the car-buying experience or to their relationship with car brands.
Check it out, it's definitely worth a read.
Tom McParland
> Franzouse
05/16/2014 at 07:38 |
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This is excellent! I'm going to try to do a full write-up on this if I can find the time. Thanks for sharing!
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Franzouse
> Tom McParland
05/16/2014 at 10:28 |
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Thanks! I'm glad, because my post did not do this study justice. Ill look forward to your write up!
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Tom McParland
> Franzouse
05/16/2014 at 10:31 |
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It is a lot of data to synthesize so might have to wait until next week.
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Tom McParland
> Franzouse
05/17/2014 at 09:59 |
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I got to it early....so in case you missed it on the FP on Friady
http://automatchtom.kinja.com/generation-con…
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Franzouse
> Tom McParland
05/19/2014 at 04:05 |
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Just got to it (the chinese interwebs was pretty much closed this weekend), great article and thanks for the h/t!