"Ash78, voting early and often" (ash78)
05/13/2014 at 15:21 • Filed to: None
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"Ash78, voting early and often" (ash78)
05/13/2014 at 15:21 • Filed to: None | 6
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Detroit's Chrysler Group, a majority-owned subsidiary of Italian automotive giant Fiat SpA, recently began offering an American Delivery Option, or ADO, to well-heeled international buyers of its vehicles.
As a segue from Chrysler's recent "Imported from Detroit" campaign, marketers began to explore new delivery channels that could help ensure strong profit margins while creating a uniquely American, brand-enhancing experience for their customers. In a similar vein to many existing European delivery options from brands such as Volvo and BMW, Chrysler has pitched this new option as an all-inclusive package deal aimed at European, South American, and Asian buyers to include the following:
Round-trip airfare for two on United Airlines, including drink vouchers and pre-paid baggage fees
Two nights' accommodation at the Tropic Motel in beautiful Mexicantown, Michigan, just a short drive from Downtown Detroit
Ground transportation to and from Chrysler Headquarters*
Guided group tour of Chrysler Headquarters ( 7:00am or 5:30pm tours)
Food vouchers for lunch and dinner at participating area Applebee's restaurants
Temporary license plates and registration valid for up to 30 days**
Ship-board transportation of vehicle to port nearest buyer's home city***
*taxi reimbursement with valid receipt; maximum $30 **DMV visit required ***dockside pickup required at customer's expense; all cities except Barranquilla, Guangzhou, and Lisbon require additional fees
Priced at a flat fee of $1,500 (plus the full MSRP purchase of a new Chrysler vehicle), the plan is expected to gain quick traction with prospective buyers.
Fiat CEO Sergio Marchionne quickly gave his blessing to the American Delivery Option, insisting that "Most affluent European buyers of American cars have little concept of what most of America is like. A big part of taking the Chrysler brand back to its blue-collar American roots is to show our customers the 'real America,' a continent which was named for an Italian. Two continents, actually."
When asked whether this affluent cohort of customers might be underwhelmed by such a visit to the grittier, less flashy parts of America, Marchionne replied "Have you seen most of Europe or Asia? Behind the facades of rich history, most of it is like America was 50 years ago. Maybe 100 years. I consider this visit a step up for them."
Chrysler design head Ralph Gilles reportedly took issue with the initial plan, arguing on twitter that "These Dagos think they know the real America, they are full of shit! #sergio #detroit #idowhateveriwant." However, after closed-door talks at Fiat's Sicilian corporate retreat in April, a rested and bandaged Gilles retracted the statement, supporting his boss's plan and tweeting "I, for one, welcome my new Italian overlords #chrysler #americandelivery"
ZiptieMcBumper
> Ash78, voting early and often
05/13/2014 at 15:25 |
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Gilles refused to comment, however, on the state of Marchionne's hair or (nonexistent) moustache.
RamblinRover Luxury-Yacht
> Ash78, voting early and often
05/13/2014 at 15:26 |
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So what you're saying is, I can have import exclusivity by gray-marketing a Chrysler T&C, pick it up in this country, even, and still have a car that passes US regulations? What's not to like?
Battery Tender Unnecessary
> Ash78, voting early and often
05/13/2014 at 15:29 |
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themanwithsauce - has as many vehicles as job titles
> Ash78, voting early and often
05/13/2014 at 15:30 |
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"....in beautiful Mexicantown, Michigan". If their rental car is a honda that shit will be stolen in a matter of minutes. Mexicantown is a dirthole with an amazing bakery and some kickass restaurants. Drive a mid 90s ford or GM product to avoid getting your car broken into or stolen and the worst you'll have to deal with is the beggars.
Edit - completely forgot about The Outside Line. Is it bad that I thought for a moment Chrysler might actually consider this as a marketing ploy?
Party-vi
> Ash78, voting early and often
05/13/2014 at 15:32 |
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Edit: dammit! That was a good one.
KusabiSensei - Captain of the Toronto Maple Leafs
> RamblinRover Luxury-Yacht
05/13/2014 at 15:37 |
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The fact that it's a Chrysler T&C.
Brian, The Life of
> Ash78, voting early and often
05/13/2014 at 15:39 |
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Um ... Are you, by any chance, Otto Blopnik? Because, gawtdam, does that ever read like one of his "The Onion does auto journo" pieces.
Satoshi "Zipang" Katsura
> Ash78, voting early and often
05/13/2014 at 15:39 |
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This is why I love things the other way around - specifically with Volvo.
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Ash78, voting early and often
> Brian, The Life of
05/13/2014 at 15:41 |
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Nope, but I do wish I had shared it here earlier. I've done this blog on and off for a few years...
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RamblinRover Luxury-Yacht
> KusabiSensei - Captain of the Toronto Maple Leafs
05/13/2014 at 15:49 |
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Quiet, you!