"Santiago of Escuderia Boricua" (sdiglesias)
05/09/2014 at 10:01 • Filed to: HWEP
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"Santiago of Escuderia Boricua" (sdiglesias)
05/09/2014 at 10:01 • Filed to: HWEP | 0
| 4 |
Thought you all would like !!!error: Indecipherable SUB-paragraph formatting!!! :
!!! UNKNOWN CONTENT TYPE !!!
The companies set up Hot Wheels rental counters in six busy Europcar locations in France. The concept was simple: the Hot Wheels rental process was exactly like the car-rental process. Kids could choose their vehicles and options from an in-store catalog or pre-book online, and even join their own loyalty program. They could return their Corvette or Batmobile…or decide to keep it, and the car would be charged to a parent's credit card. Families purchased about 45% of vehicles.
Sn210
> Santiago of Escuderia Boricua
05/09/2014 at 10:09 |
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that's an interesting idea... You'd have to move a ton of cars to make any money though.
I've shared this over to LaLDiecast
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Santiago of Escuderia Boricua
> Sn210
05/09/2014 at 10:13 |
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From the article, it seems like they're mostly doing it to build brand recognition
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Sn210
> Santiago of Escuderia Boricua
05/09/2014 at 10:16 |
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oh ok, it's an actual rental car company. It probably would have helped if I read the article
philipilihp
> Santiago of Escuderia Boricua
05/09/2014 at 10:17 |
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It's kind of a cool idea just to involve kids in the process. At least now when you come in to rent a car and have your kid(s) with you, they don't have to just sit in the chair waiting for you to finish, they can be part of the transaction. Probably won't make any actual money for Europcar, but is good customer service!