So, BMW is copying Apple to explain the new lineup

Kinja'd!!! "George Costanza" (Georgeoncars)
04/19/2014 at 21:51 • Filed to: bmw

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!!!error: Indecipherable SUB-paragraph formatting!!! article explains it pretty well

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Meet the geniuses. With an obvious nod to the !!!error: Indecipherable SUB-paragraph formatting!!! !!!error: Indecipherable SUB-paragraph formatting!!! Store, BMW decided to create a new role in its dealerships—the product genius. The BMW product genius is a non-commissioned expert who will spend as long as it takes to educate car shoppers about their choices. According to Robertson, "We have a sophisticated product and it's complicated to explain. For example, we have a 3-series, 5-series, 7-series, and Roadsters. Then we added a range of X-products, 6-series, etc. The product genius is not a salesperson. The product genius is there to explain the products and to help the customer understand the product in more detail."

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With a 1, 2, 3, 4, 5, 6, 7, x1, x3, x4, x5, possible x6, M versions of most and m-sport for all it gets complicated. And to make it more difficult its hard to tell the difference as some have 4 doors when they were supposed to be 2 doors (4 series and 6 series gran coupe).


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