Brands That Should/ Could Rise From The Dead.

"Howdy Harrell" (hseason91) 04/17/2014 at 12:20 • Filed to: None

10

100

With the right investors, I think that there's a hand full of old car companies that failed in the past who could be resurrected as limited production brands, much like Ferrari or Lamborghini.

Examples:

Pegaso

Duesenberg

Hispano Suiza

Delahaye

Iso Rivolta

And the most recent

What are some "Dead Brands" that y'all would like to see brought back into the market?

jkm7680 > Howdy Harrell 04/17/2014 at 12:22

4

Pontiac, Maybach.

All my wants.

HammerheadFistpunch > Howdy Harrell 04/17/2014 at 12:23

55

Lincoln.

Howdy Harrell > HammerheadFistpunch 04/17/2014 at 12:25

2

I literally just LOL'ed in the silent library on campus...

Excellent point.

RamblinRover Luxury-Yacht > Howdy Harrell 04/17/2014 at 12:25

3

Kaiser, Packard, Hudson, Graham, De Soto - none of which were exclusive limited production brands.

Facel Vega, Cord, Delage, TVR, Frazer-Nash - all of which were.

Edit to add: a bunch of dead Germans as well: NSU, Borgward, Hansa...

Osiris - I can haz Euro spec? > jkm7680 04/17/2014 at 12:26

6

I still love the G8. I would do almost anything for a G8. And an updated GTO would be awesome!

TwinCharged - Is Now UK Opponaut > Howdy Harrell 04/17/2014 at 12:27

17

Pontiac - I want a new Trans Am, because that's just one of the coolest names I can ever remember being given to a car.

Apart from Interceptor. Interceptor's good too. Better even.

Kookanoodles > Howdy Harrell 04/17/2014 at 12:30

10

Facel Vega

Venturi

Simca

BiTurbo228 - Dr Frankenstein of Spitfires > Howdy Harrell 04/17/2014 at 12:32

1

I'm really for the idea of resurrecting Pegaso. I'd do it as part of a way to help bolster Greece's economy, and hopefully get a grant from the EU to do so.

Something like Koeniggsegg, but maybe with a superfast GT car as well. Something supercharged and utterly elegant.

JR1 > Howdy Harrell 04/17/2014 at 12:32

2

No no no let them rest in peace. With todays rules and regulations they would not have the freedom to create the cars that those prestige names deserve to have.

ptak appreciates old racecars > Howdy Harrell 04/17/2014 at 12:33

3

Packard. Or Marmon!

MontegoMan562 is a Capri RS Owner > Howdy Harrell 04/17/2014 at 12:33

11

Mercury. (obvious answer is obvious lol)

But Buick has proven there is room in the market for a "Middle" brand. And Ford sold more Mercury's in it's final (seriously it was announced dead) year than they sold of Lincolns last year.

Party-vi > Howdy Harrell 04/17/2014 at 12:35

1

FFS just leave Duesenberg alone! The last three attempts to revive the name met with disaster. Besides, any vehicle they can produce today would only shame the Duesenberg name. Duesenbergs were built without input from accountants or focus groups on profit margins and the bodies were tailored to the customer's request. It cannot be done again correctly. The closest a new Duesenberg could come would be a company offering bare bespoke unibodies that could receive differently-styled sheet metal exteriors and interiors with a choice of engines.

I'm not sure how Pegaso would come back; I'm guessing it would be all hand-done body work with a front engine V12, maybe something plucked from Mercedes or AMG?

For Iso Rivolta, take a Gallardo or 458 Italia and install a GM crate engine, possibly the LSA or LS9.

AthomSfere > Howdy Harrell 04/17/2014 at 12:40

17

Studebaker

AMC

Party-vi > BiTurbo228 - Dr Frankenstein of Spitfires 04/17/2014 at 12:41

1

You mean Spain?

MentalJuggernaut > Howdy Harrell 04/17/2014 at 12:42

2

There's a picture there of what I believe to be a Pantera, and as such I would like to inform you that DeTomaso is still trying to come back:

http://en.wikipedia.org/wiki/De_Tomaso…

Jagvar > Howdy Harrell 04/17/2014 at 12:48

7

Sometimes it's best to let sleeping dogs lie.

I love you but I've chosen hooning! > Howdy Harrell 04/17/2014 at 12:51

2

Facel Vega!

macanamera > Howdy Harrell 04/17/2014 at 12:52

3

omg, more like Duesenboner

fullrig1795 > Howdy Harrell 04/17/2014 at 12:53

3

Matra because racecar

DennyCraneDennyCraneDennyCrane > Howdy Harrell 04/17/2014 at 12:54

12

De Tomaso.

FieroGT,NBK. > Osiris - I can haz Euro spec? 04/17/2014 at 12:55

2

Can't forget the possibility of a beautiful ute.

Luc - The Acadian Oppo > Howdy Harrell 04/17/2014 at 12:55

23

Saab! the real Saab not the EV's currently in testing.

Zibodiz > Howdy Harrell 04/17/2014 at 12:55

3

They need to return this to production, if for no other reason, because movie villains needs cars to drive.

Think of the villains, people!

Xusn96 > Howdy Harrell 04/17/2014 at 12:55

1

Not to bang the grammar nazi drum but: "I think that there's a hand full old car companies"... C'mon guys spell check is not the same as proofreading.

TheCrudMan > Howdy Harrell 04/17/2014 at 12:56

1

Nash.

Kate's Dirty Sister > Howdy Harrell 04/17/2014 at 12:56

2

Asüna needs to make a come back.

We need more rebadged Japanese and Korean cars sold at Buick dealership.

macanamera > Howdy Harrell 04/17/2014 at 12:56

18

"Nice S-Class, you swamp dwelling mud peasant."

sm70- why not Duesenberg? > Howdy Harrell 04/17/2014 at 12:56

2

Saab.

bigr3d08 > AthomSfere 04/17/2014 at 12:58

2

Both of these are awesome.

Kate's Dirty Sister > MontegoMan562 is a Capri RS Owner 04/17/2014 at 12:58

5

Ford already have a middle brand.

AMC/Renauledge > Howdy Harrell 04/17/2014 at 12:58

6

Ask the man who owns one.

DagwoodTSRW > Howdy Harrell 04/17/2014 at 12:58

2

I am the reason brands die. I buy a car and the brand dies... SAAB, Oldsmobile, Plymouth, Pontiac, Daewoo, are all my fault as they all died shortly after my purchase and now you must fear me!!! I am currently owner of a Mercedes Benz...

R Saldana [|Oo|======|oO|] - BTC/ETH/LTC Prophet > Kookanoodles 04/17/2014 at 12:58

3

That second Venturi looks like the F40's more attractive and reasonable sister. What is it's nomenclature so I can google stalk it?

505Turbeaux > Howdy Harrell 04/17/2014 at 12:58

6

Pierce-Arrow - Do it for the people of Buffalo, NY!

thebullfrog > Howdy Harrell 04/17/2014 at 12:59

3

Easy answer: Pontiac.

Harder answer: Eagle.

Fill it with niche cars, only ones that don't suck this time. An Outback competitor in the vein of the AMC Eagle, or even just a new Magnum with a lift. Take the Dart, make it AWD and give it some actual horsepower. Boom, new Talon. It was always a badgeneering brand anyway, so give them something built off the 4C. All kinds of weird but cool ideas that don't necessarily fit with the rest of ChryCo's corporate images. Hell, just make it a Scion competitor.

Mostly, I just want a new Talon dammit.

wrxkwndo > Howdy Harrell 04/17/2014 at 13:00

4

Studebaker!

blendermassacre86 > jkm7680 04/17/2014 at 13:01

5

Pontiac should just equal US Holden, and call it done.

biglick2014 > Howdy Harrell 04/17/2014 at 13:01

1

Hummer & Pontiac

PS9 > Howdy Harrell 04/17/2014 at 13:01

3

I don't want any of these to come back. Mostly because the investors would make sure to slap the storied names onto a bunch of Camry clones or crossovers to ensure sales. The spirit behind the brands would be tossed into the wastebin.

MontegoMan562 is a Capri RS Owner > Kate's Dirty Sister 04/17/2014 at 13:01

11

I didn't mean lincoln lol.

I meant bring Mercury back as a true middle brand and rise lincoln back to where it should be.

Nedus > Howdy Harrell 04/17/2014 at 13:02

1

Imperial. GM has Cadillac, Ford has Lincoln (yes, I know), and Chrysler hasn't been an upscale luxury brand in the same vein since the 1940s at least. In my mind, Chrysler is on the same level as Buick, a sort of semi-luxury brand.

I'd love to see brands like Packard and Delahaye revived because of what they were, even if the idea of a modern Delahaye just sounds odd. The chances of someone actually funding that and getting it off the ground are a lot less than a major corporation reviving an old marque they already own.

DennyCraneDennyCraneDennyCrane > Howdy Harrell 04/17/2014 at 13:03

1

I would like to specifically say one brand which SHOULDN'T come back. Ever.

Aside from the fact that technically it's still not dead ...

DeLorean. The DMC-12 is so closely associated with it, producing any new car under the brand would be a waste.

Now, if some other brand wanted to make a modern version of what the DMC-12 was supposed to be before the PRV V6 and emissions controls neutered it, I'd be fine with that... but the DeLorean brand is a shrine to a single model at this point. Reviving the brand would just be killing it all over again.

morphus > Howdy Harrell 04/17/2014 at 13:03

2

Jensen Interceptor?

morphus > Howdy Harrell 04/17/2014 at 13:03

1

Jensen Interceptor?

SupersonicATX > Howdy Harrell 04/17/2014 at 13:03

16

International Harvester!

Ohto Kangas > Howdy Harrell 04/17/2014 at 13:03

1

Non-badge engineered Pontiac.

blendermassacre86 > AthomSfere 04/17/2014 at 13:03

5

Both of these were my suggestions. AMC EAGLE is a Subaru Fighter! Give me an Sx/4!

ninjagin > Howdy Harrell 04/17/2014 at 13:03

3

Honestly, for me, it's Packard, though Studebaker would be a close second.

Cotton > Howdy Harrell 04/17/2014 at 13:05

2

Packard.

ninjagin > AMC/Renauledge 04/17/2014 at 13:06

2

Aaaah, Packard. We are of the same mind, Buick brother.

You had fordboy357 at "meat tornado" > Howdy Harrell 04/17/2014 at 13:08

2

DeTamaso

AMC/Renauledge > ninjagin 04/17/2014 at 13:08

1

Yes we are. If ever there was a need for an American luxury brand famous for its smooth, powerful, durable, reliable, and still innovative engineering, it's Packard.

I'll never forgive zombie James J. Nance for what he did to it.

bohemianleper > Howdy Harrell 04/17/2014 at 13:09

8

Triumph Cars. Could you imagine a new british roadster with a ridiculously long nose compared to the rest of the length of the car to compete with the Miata and the BRZ. Just try and avoid the Lucas Electronics plskthx.

mikewballou > Howdy Harrell 04/17/2014 at 13:09

3

Tucker. With how innovative it was, imagine someone with that same drive and engineering prowess...

aside from Elon Musk obviously.

landofconfusion80 > Howdy Harrell 04/17/2014 at 13:09

2

Oldsmobile- best cars ever made.

darkPassenger05 > R Saldana [|Oo|======|oO|] - BTC/ETH/LTC Prophet 04/17/2014 at 13:09

2

venturi 400gt

darkPassenger05 > R Saldana [|Oo|======|oO|] - BTC/ETH/LTC Prophet 04/17/2014 at 13:10

2

venturi 400gt

chrisbattle > Howdy Harrell 04/17/2014 at 13:10

3

Pontiac. It was run into the ground with shitty cars. However, with the resurgence in "throwback" muscle cars, I think now would be a great time for them to throw their hat in the ring with the Firebird TT

Der Sportwagoner > Howdy Harrell 04/17/2014 at 13:11

1

They'd come out with something appropriately terrible for 2014, and we'd be crushed. Let the classic brands stay legendarily dead, forever frozen at (or near) their primes. Like Hendrix, Joplin, and lord knows I'd hate to see what Cobain would be like today...

Triborough > MontegoMan562 is a Capri RS Owner 04/17/2014 at 13:11

4

As a Ford stockholder, I have to drop a 16 ton weight on you.

Seriously.

404 - User No Longer Available > TwinCharged - Is Now UK Opponaut 04/17/2014 at 13:13

3

+1 on Pontiac.

Should've been the one to share the Alpha platform with the ATS to boost volumes. Void all of luxury, just a lightweight, RWD car that handles.

MontegoMan562 is a Capri RS Owner > Triborough 04/17/2014 at 13:14

1

As a massive Mercury fan, and a guy who has ton quite a bit of ford, mercury (when it existed) and lincoln advertising.

I'd really like to buy a brand new Mercury (and I hope it weighs less than 16 tons)

duurtlang > fullrig1795 04/17/2014 at 13:14

2

I'll second this.

They even built a CUV in the 1970s, a decade or two before they became uncool.

netloco > AMC/Renauledge 04/17/2014 at 13:14

2

how can you not love a face like that?

feedback > Howdy Harrell 04/17/2014 at 13:15

1

Talbot-Lago!

almost_hectic > Howdy Harrell 04/17/2014 at 13:16

1

Cunningham

Howdy Harrell > Xusn96 04/17/2014 at 13:17

1

Sorry bro, just tying to OPPO and not get caught in finance class!

SLOCUSFOCUS > DagwoodTSRW 04/17/2014 at 13:18

6

Buy a prius

Mr. Ligier 812 GTC4Lusso Rubicon Pista > Howdy Harrell 04/17/2014 at 13:18

1

What is the car at the top???

Triborough > MontegoMan562 is a Capri RS Owner 04/17/2014 at 13:19

1

But if you look at Ford overseas, it is just Ford.

Meatcoma > TwinCharged - Is Now UK Opponaut 04/17/2014 at 13:19

3

I'm ok with this.

jdvm1288 > blendermassacre86 04/17/2014 at 13:21

4

There already is a US Holden. Its called Chevrolet.

Buck_Turgidson > Howdy Harrell 04/17/2014 at 13:21

2

I'm partial to this brand:

Meatcoma > DennyCraneDennyCraneDennyCrane 04/17/2014 at 13:21

1

Thank you. Thought for sure I was going to have to post this.

DeltawingGothamDeserves > Howdy Harrell 04/17/2014 at 13:22

1

I think that Cistalia needs to come back to making beautiful 2 doors. AC, Sunbeam, about a trillion others that I would love to see return.

jdvm1288 > blendermassacre86 04/17/2014 at 13:23

1

There is a US Holden. Its called Chevrolet

chrisbattle > duurtlang 04/17/2014 at 13:24

1

A knockoff Range Rover Discovery without any involvement from Lucas? Hot damn! FryTakeMyMoney.jpg

SaabMcViggerton > Howdy Harrell 04/17/2014 at 13:24

2

Lincoln...

ohhh wait, what's that? They still make cars?... no.. you are full of shit...

The Lincoln name should come out of retirement...

chrisbattle > DennyCraneDennyCraneDennyCrane 04/17/2014 at 13:26

1

There's just so much amazing in that picture. I just went from six to midnight

thirteenthfloorelevator > bohemianleper 04/17/2014 at 13:28

1

So very much this. And proper Rovers, big ones.

Earl Snake Hips Tucker > MontegoMan562 is a Capri RS Owner 04/17/2014 at 13:29

2

I'm a Ford, Lincoln, Mercury guy too, but I can see why Ford gave them the axe. If Ford brings back Mercury, they're going to have the same issues Chevy is having right now. The majority of the vehicles in Chevy's lineup are boring and have a perceived cheapness to them. Chevy can't up the quality and design of their vehicles because GM has Buick in there holding them down. Think about all the great improvements Ford has been able to make in design and quality since Mercury has disappeared... though I would really love to see a new Cougar on the Mustang platform.

Gary Yogurt > Howdy Harrell 04/17/2014 at 13:29

1

Honda

Party-vi > SupersonicATX 04/17/2014 at 13:31

5

I'm not sure if "rust" is a selling point these days.

/I'll see myself out

The Ghost of Oppo > Howdy Harrell 04/17/2014 at 13:31

1

DeSoto

MontegoMan562 is a Capri RS Owner > Triborough 04/17/2014 at 13:32

1

You should be more informed about Ford Motor Company if you're going to claim your a stock holder. I've specialized in International Advertising for Ford for almost 5 years now. I can assure you we sell Lincoln in South Korea, as well as the Middle East. It's also sold in Puerto Rico (not really another country though).

In fact the top seller for multiple years in the Middle East was the Grand Marquis as Mercury was also sold there.

Dream Theater of the Absurd > Howdy Harrell 04/17/2014 at 13:33

3

Facel Vega.

tapzz > Howdy Harrell 04/17/2014 at 13:33

4

Your answer is in that black car: Packard

In depth, quality engineering, restrained, formal. Like an American Mercedes.

MontegoMan562 is a Capri RS Owner > Earl Snake Hips Tucker 04/17/2014 at 13:34

2

Well I think the only way to do it is handle things like the MKC/MKZ and maybe the MKX under the Mercury brand and not even have a Lincoln in that segment. Leaving the larger cars/SUVs to Lincoln where they can be more upscale like the MKS, MKT, Navigator.

And a new cougar would be bad ass.

SaabLife, because Gripen > Luc - The Acadian Oppo 04/17/2014 at 13:35

4

They still plan on making turbo-gas powered Saab's along side the electric ones. In fact, they are currently making gas powered versions (the reimaged sedan/wagon/convertible are due out this Summer). They just started delivering to dealerships the other day. The electric ones are off in China.

BigGatorChris > Howdy Harrell 04/17/2014 at 13:35

2

Dusenberg would give GM a place to park all those 16 cylinder Cadillacs they never put into production.

ASSuming they didn't look like a giant Hyundai (fucking Maybach), I think they could get $200-300k for a balls out effort.

tapzz > AMC/Renauledge 04/17/2014 at 13:35

2

I'll have that '40s Clipper Club Coupe, thankyouverymuch.

PumpedSump > Howdy Harrell 04/17/2014 at 13:35

3

Pierce-Arrow.

Also, Saab. Sure, say it ain't dead. But being a Chinese electric car company certainly ain't alive.

RalphieDC > Kookanoodles 04/17/2014 at 13:35

1

This looks like the lovechild of a DB5 and a Fiat 124 Spider!

lena dunhams boobs > Ohto Kangas 04/17/2014 at 13:36

3

No such thing ever existed even when people adored Pontiac. All Pontiac ever was was badge engineered Chevys with faster styling and bigger engines.

BenJHilmer > Howdy Harrell 04/17/2014 at 13:37

1

A lightweight, affordable British roadster that would give chase to Miatas, and the Toyoburu twins… Bring back Triumph!

King Ginger, not writing for Business Insider > Howdy Harrell 04/17/2014 at 13:37

2

Personally, I'd love to see the Willys brand reappear under the Jeep marque (car based platforms).

Jeff-God-of-Biscuits > HammerheadFistpunch 04/17/2014 at 13:39

1

dammit, I was coming in to post that.

dickbird > Howdy Harrell 04/17/2014 at 13:39

1

AMC if only for 21st century versions of the Pacer and Gremlin. We could use a car company that thinks a little out of the box these days. Though that it probably what helped do them in to begin with.

webmonkees > Howdy Harrell 04/17/2014 at 13:40

1

stirling.spera > Howdy Harrell 04/17/2014 at 13:41

4

Duesenberg would be cool, but I say we move a bit downmarket and bring back Auburn: