My Audi A3 Hipster Party Invitation Came Today! They Followed the Guide.

"Daywalker" (vlw357) 03/27/2014 at 18:17 • Filed to: Audi, A3, Hipsters, Bacon Donuts, Party Time

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Woo Hoo! Now I can be one of the cool kids!

If it's all hipsters, I don't think I'll fit in. Though I doubt many hipsters are on Audi Jax's mailing list.

It appears they followed !!!error: Indecipherable SUB-paragraph formatting!!! Note:

!!! UNKNOWN CONTENT TYPE !!!

"special nighttime test drive" Lighting should reinforce the 'night time' nature of the event. Overall, keep the lighting simple with white lights and subtle red light LED accents.

"light hors d'oeuvres" This target audience likely shops local, supports local businesses, and buys organic. This is something to factor into your decisions regarding food and drink. Consider partnering with a "niche," farm-to-table type restaurant that offers fresh/organic cuisine with unique pairings of flavors and textures. Request that the hors d'oeuvres be bite size. Trays and serving materials should be a solid white with clean lines.

and music from "The DJ Company" In the event that budget does not allow for a live act, a DJ with the appropriate look and style will be essential for ensuring a successful event. The DJ should be well-established, convey the appropriate "cool-factor," and be willing to play a selection of relevant music using the A3 launch Spotify playlist as a guide. The Spotify playlist will be available for download on the ADMC.

Luke's Dad Sold His 2000TL To Get a Sienna > Daywalker 03/27/2014 at 18:24

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OMG I want to download that Spotify playlist.

Daywalker > Luke's Dad Sold His 2000TL To Get a Sienna 03/27/2014 at 18:26

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haha, well it sounds like you can get it if you download it from the ADMC... whatever that is!

whoarder is tellurium > Daywalker 03/27/2014 at 18:30

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They're reaching the wrong target market. Not to say there arent hipstersin the 904 (ive met plenty at concerts and at Artwalk) but...

Its all about dat Duuuuuuvalllll.

Daywalker > whoarder is tellurium 03/27/2014 at 18:31

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dat graphic... just WOW

Howdy Harrell > Daywalker 03/27/2014 at 18:54

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LOL. I don't think they understand that the young "Hipsters" they are targeting....have NO MONEY right now. And if they do, they don't want to be associated with brand that is synonymous with people who "have money".

It sounds to me like they are trying to steal Subaru's (Non WRX/STI) market away from them, but over looking the fact that those people don't like the "flashiness" of a German luxury car.
Either that, or yall's definition of hipsters is far different from those in Texas.

I for one personally find this event an attractive one. However it sounds like they are trying too hard to be granola.

Dunnik > Daywalker 03/27/2014 at 20:20

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Don't forget to grow a beard, bring your porkpie hat, thick black plastic glasses, ironic t-shirt, skinny Japanese jeans, thrift-shop cardigan and a copy of the collected works of Proust.

Daywalker > Howdy Harrell 03/28/2014 at 13:00

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Yep, you nailed it. Someone else suggested that they are targeting hipsters who aren't really hipsters. People who might do hipster-like things in their spare time but have an 8-5 corporate job. I think they are just going for a young demographic, and they think that young=hipster.

Daywalker > Dunnik 03/28/2014 at 13:01

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This is intimidating because I don't have any of those things. I never knew it was such hard work being a hipster!