Car Selection for Marketing Project

"Luken10" (luken10) 03/03/2014 at 16:51 • Filed to: Homework, Oppo Style

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Hey Oppo, looking for some ideas for a marketing project of mine. Essentially, I need to choose three different cars which have totally different target audiences. Looking to get creative here! Here is a (*Correction, thanks KnowsAboutCars) East-German Trabant 601 for your time.

The basic premise of the project is selecting three products, services, or businesses with totally different target audiences. I am choosing to do automobiles simply because I am a car guy! It is also a 30 page paper, so I better damn well be interested in it. The professor told us that cars are the number one topic chosen, so I am enlisting all you Opponauts and your vast knowledge of automobiles to help me choose some unique cars.

Do keep in mind I need to do a great amount of research about the marketing and statistics of each of these cars. A really basic example of three cars would be a Corolla, E-Class Mercedes, and a Lamborghini Aventador. Generally people shopping for one would never be shopping for the other.

Recent modern cars will be easier to research, especially since there is a section where I need to compare the websites between the three, but I am open to ideas.

Thanks for your help everyone!

offroadkarter > Luken10 03/03/2014 at 16:54

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Something to consider also. Besides the obvious wealth gap, consider the age gap to. Younger buyers like BMW's where older buyers like cadillacs, stuff like that.

That would really make it diverse in your studies.

puddler > Luken10 03/03/2014 at 16:54

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how about a real challenge? use a tahoe, an escalade, and a yukon. but don't differentiate by race.

KnowsAboutCars > Luken10 03/03/2014 at 16:55

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Trabant is East-German.

Where have all the lightweights gone? > Luken10 03/03/2014 at 16:59

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How about Rolls-Royce Phantom, Toyota Prius, and Porsche Boxster? Those should be far apart enough statistically.

BiTurbo228 - Dr Frankenstein of Spitfires > Luken10 03/03/2014 at 16:59

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Leaf, Mustang and Range Rover?

Mercedes Streeter > Luken10 03/03/2014 at 17:00

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I have three vehicles:

1. smart fortwo (I drive one of these so you could literally ask me anything).

2. Ford Expedition

3. Hyundai Genesis sedan

Vince-The Roadside Mechanic > Luken10 03/03/2014 at 17:01

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environment nut : Prius

car enthusiast : Ford Fiesta ST

caring person who doesn't want to be stuck in snow and may or may not be gay: Subaru Outback

Nibbles > Luken10 03/03/2014 at 17:01

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Fiat 500 (non Abarth)
GMC Sierra Denali
AUDI A7

Arch Duke Maxyenko, Shit Talk Extraordinaire > Luken10 03/03/2014 at 17:01

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A Nissan Versa, a Cadillac ATS, and a Ferrari F12.

texasfordfan > Luken10 03/03/2014 at 17:07

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1. Mini Cooper

2. Ford F-Series

3. Honda Odyssey

RamblinRover Luxury-Yacht > Luken10 03/03/2014 at 17:09

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The Trabant, the Wartburg, and the Lada were all nominally available in the East German market, with fairly different target audiences - do those!

/definitely trolling

Luken10 > KnowsAboutCars 03/03/2014 at 17:09

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Woops! I saw it on the Top Gear Episode comparing Russian communist cars. Assumed wrong on that one. Updated, thanks!

Luken10 > offroadkarter 03/03/2014 at 17:10

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Great point, the more diversity the better.

JDMatt > Luken10 03/03/2014 at 17:11

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Chevy Suburban, BMW 325i, Subaru Outback

offroadkarter > Luken10 03/03/2014 at 19:23

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Sorry I can't think of more, I've been out of college long enough (since December) that my brain has officially the dumb

Your boy, BJR > Luken10 03/03/2014 at 19:55

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Possibly trolling, but I dare you to find 3 more different cars.