The Toyota Corolla Is Not Beige

Kinja'd!!! "Kate's Dirty Sister" (KDS)
11/27/2014 at 09:35 • Filed to: None

Kinja'd!!!2 Kinja'd!!! 23

Toyota is running this ad here in French Canadia

"How to describe the contrary of beige"

Funny, somehow, they must have heard about that beige bites back thing, good job Ray Wert.

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DISCUSSION (23)


Kinja'd!!! PanchoVilleneuve ST > Kate's Dirty Sister
11/27/2014 at 09:39

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It's clearly blue.


Kinja'd!!! Kate's Dirty Sister > PanchoVilleneuve ST
11/27/2014 at 09:40

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The background is beige, though.


Kinja'd!!! duurtlang > Kate's Dirty Sister
11/27/2014 at 09:42

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Sometimes I don't understand Toyota. They build cars that excel in ways that appeal to lots of people (like durability), but are somewhat sub par in others that many consumers don't care about (like driving dynamics). Why not focus on the things you're good at and have an ad based on truth, rather than some marketing bullshit about one of the few things your cars actually suck at.


Kinja'd!!! Leon711 > Kate's Dirty Sister
11/27/2014 at 09:43

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also available in red

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Kinja'd!!! Cé hé sin > Kate's Dirty Sister
11/27/2014 at 09:44

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H'mmm - je crois que je préfere la nôtre:

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Kinja'd!!! Kate's Dirty Sister > duurtlang
11/27/2014 at 09:46

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Well, I guess the goal is to attract people that would not consider a Corolla.


Kinja'd!!! Kate's Dirty Sister > Cé hé sin
11/27/2014 at 09:49

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C'est pas mal, un peu trop de chrome sur la calandre selon moi.


Kinja'd!!! BJ > Kate's Dirty Sister
11/27/2014 at 09:54

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High school level French at it's finest!

"... système audio à écran de 6,1 po que vous pouvez toucher ..."

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A screen that I CAN ACTUALLY PHYSICALLY TOUCH!?!? Holy Jesus on a Bicycle, now I need a Corolla.

Yes, I understand that they were trying for symmetry with the next part of the phrase, "une excellente maniabilité que vous pouvez sentir", but it just sounds silly.


Kinja'd!!! Cé hé sin > Kate's Dirty Sister
11/27/2014 at 09:55

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Mais disponible en diesel avec boîte manuelle....

Toyota aime des calandres de chrome! Voilà l'Avensis:

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Kinja'd!!! Kate's Dirty Sister > Cé hé sin
11/27/2014 at 10:00

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La bôite manuelle est également disponible ici, pas le Diesel, dommage car les Jetta TDi sont très populaires.

Étrangement, les voitures à boîtes manuelles se vendent plutôt bien au Québec, contrairement au reste du Canada et des É-U

Back to the international language !


Kinja'd!!! MultiplaOrgasms > Leon711
11/27/2014 at 10:02

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I don't get that MG6 reference.


Kinja'd!!! Leon711 > MultiplaOrgasms
11/27/2014 at 10:05

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If you are drunk and squint it looks the same.

closer than accord coupe to mustang IMO


Kinja'd!!! thebigbossyboss > Kate's Dirty Sister
11/27/2014 at 10:13

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Meh. Pas un grand chose.


Kinja'd!!! Wacko > Kate's Dirty Sister
11/27/2014 at 10:26

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Quebec is the sales leader for base model sub-compacts and compacts.

The take rates of manual with out air-conditioning is higher here in quebec than anywhere else in north america. Might be because of our high taxes, and high gas prices.

Here in abitibi our gas prices are the highest in quebec. right now at 1.29$ when the rest of the province is at about 1.14.


Kinja'd!!! Kate's Dirty Sister > Wacko
11/27/2014 at 10:29

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That's true, I think the Civic has been the biggest seller for like 25 years. But you can't deny that there's more people opting for the manual (by choice) than elsewhere.

Is there snow yet up there in Abitibi ?


Kinja'd!!! desertdog5051 > Kate's Dirty Sister
11/27/2014 at 10:35

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At least they acknowledge that they are beige. Let the healing begin.


Kinja'd!!! Cé hé sin > Kate's Dirty Sister
11/27/2014 at 11:35

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"Étrangement, les voitures à boîtes manuelles se vendent plutôt bien au Québec, contrairement au reste du Canada et des É-U."

Because French. Interestingly the proportion of BVA in France has now reached 14% which is a record. It's been very lowly advancing, apparently only in Paris because they're almost unknown elsewhere.


Kinja'd!!! Wacko > Kate's Dirty Sister
11/27/2014 at 12:00

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yet?? been snow here for at least 3 weeks

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Winter started early this year. Manual by choice, Yeah that's me, that's why I drive a AWD SX4, It was the only manual awd (in my price range) that I can find.


Kinja'd!!! EL_ULY > Kate's Dirty Sister
11/27/2014 at 12:46

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it looks so good in that color and those wheels.


Kinja'd!!! Kate's Dirty Sister > Wacko
11/27/2014 at 13:14

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Holy shit dude, I could never live there, even Quebec city is too hardcore for me.


Kinja'd!!! Wacko > Kate's Dirty Sister
11/27/2014 at 13:24

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Normally snow stays mid december, till mid april. but this year about 6 weeks in advance


Kinja'd!!! Kate's Dirty Sister > Wacko
11/27/2014 at 13:36

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Fuck that shit.

It`s supposed to start this week-end here, not a lot but it's cold so it might stay.


Kinja'd!!! Snooder87 > duurtlang
11/27/2014 at 14:59

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Because cars are sold on emotion. And nobody wants to drive a beigemobile. It's why crossovers and SUVs sell way better than minivans and wagons.

Right now, toyota hasn't quite sunk to the level of the minivan in terms of mainstream perception. They still tend to be seen as the economical choice for smart young people. Not flashy, but not so terrible that you'd pay any premium not to be seen in one. But that can change and if it does, it'll kill their market.

So every so often they have to do something to cover up the truth before it spreads too widely.