"" (bignslow)
10/20/2014 at 21:36 • Filed to: lincoln
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"" (bignslow)
10/20/2014 at 21:36 • Filed to: lincoln | 0
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Why no more Mark VIIIs, Town Cars or Continentals? Why no more V8s, 6 seater, RWDs, full size sedans? Why no more Murica, Fuck yeah?
GeorgeyBoy
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10/20/2014 at 21:42 |
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Why u open can of worms?
Tuned-Port-Injected-Rage
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10/20/2014 at 21:50 |
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I don't know. Its a damn shame.
Birddog
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10/20/2014 at 21:51 |
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The MK VIII was a good car at the wrong time. I suppose it still holds true. "Personal Luxury" Coupes are inconvenient cars for families. They could also be viewed as "selfish" by certain types.
PS9
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10/20/2014 at 21:55 |
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Short Answer: $$$$$$$$$
Long Answer: Lincoln's RWD products - even for the 90s era - were waaaaaay behind that of their competitors from pretty much everywhere. Ford took them off the market because they weren't selling, but because Ford as an organization was also hemorraging money and flirting with bankruptcy at the time, they were in no position to R&D new products for Lincoln. So they didn't, and Focused (insert laugh track here) on the core brand models instead. Fast forward to today where every Lincoln is just a Ford with leather seats and slight interior upgrades.
To understand why we didn't just get new RWD Lincolns to replace the old crappy ones, you have to understand the oceans of money it takes to keep a car brand a float. You could get a dollar from every person on earth, and you would still not have the money you'd need to create ONE car from scratch, and that's assuming you already have the global infrastructure of factories, parts suppliers, distribution channels and everything else you need to truly bring a car to market. Turning around lincoln might be a $60B (yeah, BILLION) project for ford that will probably take 10 years or more of tweaking to get everything just right, and that is a conservative estimate. Remember 12 years ago, when Cadillac launched it's first effort to turn things around with the first gen RWD CTS?
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GeorgeyBoy
> PS9
10/20/2014 at 21:57 |
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You totally forgot about the Lincoln LS.