Braking News, Chrysler To Continue History Of Badge Engineering

Kinja'd!!! "Arch Duke Maxyenko, Shit Talk Extraordinaire" (arch-duke-maxyenko)
12/13/2013 at 09:35 • Filed to: None

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DISCUSSION (9)


Kinja'd!!! CalzoneGolem > Arch Duke Maxyenko, Shit Talk Extraordinaire
12/13/2013 at 09:44

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Is it really badge engineering if it is their own car being sold under their own brand?


Kinja'd!!! Arch Duke Maxyenko, Shit Talk Extraordinaire > CalzoneGolem
12/13/2013 at 09:45

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Yes, see GM circa 2000.


Kinja'd!!! El Relámpago(LZone) - Humanity First! > Arch Duke Maxyenko, Shit Talk Extraordinaire
12/13/2013 at 09:48

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Like I said:

I've been promised a mix of American attitude and Italian style! All I see are some bits of Mazda 6 and Dart with a dubious back and a front that would've been cool in 2001, maybe. Oh well, Chrysler will be Chrysler.


Kinja'd!!! CalzoneGolem > Arch Duke Maxyenko, Shit Talk Extraordinaire
12/13/2013 at 09:48

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Well we have no idea how much dart DNA is actually shared with the 200.


Kinja'd!!! Arch Duke Maxyenko, Shit Talk Extraordinaire > CalzoneGolem
12/13/2013 at 09:50

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Same platform, eerily similar body lines.


Kinja'd!!! El Relámpago(LZone) - Humanity First! > Arch Duke Maxyenko, Shit Talk Extraordinaire
12/13/2013 at 09:55

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No, this was badge engineering.

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Chrysler just seems too lazy to create an exciting design language, for its brands.


Kinja'd!!! jmgadget > Arch Duke Maxyenko, Shit Talk Extraordinaire
12/13/2013 at 10:49

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Similar body lines, but I don't think a shrunken down 300 would have looked that good.

Dart/Cherokee platform is turning out to be quite good. My moms dart handles and rides quite well for a small car. I would actually say the ride is better than my co-workers '13 200.


Kinja'd!!! Arch Duke Maxyenko, Shit Talk Extraordinaire > jmgadget
12/13/2013 at 10:50

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A shrunken 300 would look just fine.


Kinja'd!!! jmgadget > Arch Duke Maxyenko, Shit Talk Extraordinaire
12/13/2013 at 11:09

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I would have liked to have seen this though: (It has some of the 300 styling and mimicks the body lines enough but its not the 300 by a longshot)

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One thing that confuses me on the spyshots above is the horizontal tail lights. The 300 and T&C have vertical, not horizontal. Granted this new face is a long stretch from traditional styling too so maybe a new direction is coming.

I dont like it when all of the cars look exactly the same. I love Audi's, but I like the cars that don't look like a reduced copy (A7, TT, RS5).