Who lives in or near Maine and wants an automotive marketing job?

"505Turbeaux" (505turbeaux) 10/07/2013 at 12:07 • Filed to: None

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I have been trying to find an assistant for some time, but the pool of applicants really sucks around here. So if you are in southern Maine, close enough to commute to Saco, let me know your interest in sitting behind a desk, running some SEO and SEM campaigns, getting paid to stay up on the auto industry, and working with car dealers. This is for a very established company with great benefits, entry level. Would be happy to train the right person. We have one of the lowest turnover rates in the entire marketing industry.

So if you are interested let me know in the comments and we will figure out a way to exchange contact info without getting you or myself spammed into the next millenium.

maximillious > 505Turbeaux 10/07/2013 at 12:19

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Here is my spam acceptable email address. Jiah@outlook.com. email me your contact information and I will eeach out to you from another email address. I don't live in Maine but I am interested in the position and more details about your company.

ZeroOrDie - Powered By MZR > 505Turbeaux 10/07/2013 at 12:22

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I'd be interested in working remotely for this position. No experience just shear want. Put that on my resume haha.

Tim (Fractal Footwork) > 505Turbeaux 10/07/2013 at 12:22

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I don't really live close to Maine, but I was wondering if an Econ degree would apply if the happenstance of a job like this pops up closer to where I live?

Coty > 505Turbeaux 10/07/2013 at 12:23

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That's 3 hours away :/

505Turbeaux > maximillious 10/07/2013 at 12:26

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email sent

505Turbeaux > ZeroOrDie - Powered By MZR 10/07/2013 at 12:28

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haha I really wish I could do a telecommute for someone, but unfortunately this can only be in house. We have dissolved our relationship with an outsourcer that really left a bad taste in the owners' mouth. Sorry!

maximillious > 505Turbeaux 10/07/2013 at 12:29

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Thanks! I will check it out after work tonight and shoot you an updated copy of my resume.

505Turbeaux > Tim (Fractal Footwork) 10/07/2013 at 12:29

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it could. Analytics is a big part of both SEO and SEM, the execution can be learned. A slight creative bent helps as well

ZeroOrDie - Powered By MZR > 505Turbeaux 10/07/2013 at 12:36

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Ha I hear ya. Gearsheads are good candidates though since they already know the product. Which is pretty much key when marketing or selling something.

davedave1111 > 505Turbeaux 10/07/2013 at 12:41

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I'm not up for the job, but jut out of interest, what do you mean by SEO? Where I come from it's considered roughly on a par with MLM or whatever: not something reputable businesses do.

Given that you're doing it in-house, sounds like you're more likely to be doing the proper type of SEO, where you use analytics to actually improve your site rather than trying to game the system.

If so, it's interesting because it would be about the first use of 'SEO' I've seen in the wild that didn't mean someone was getting scammed. I thought the field seemed to be maturing a bit :)

505Turbeaux > davedave1111 10/07/2013 at 12:49

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there are 2 distinct methods of Search Engine Optimization, white and black hat. Black hat is the use of nefarious tactics to gain visibility in the search engines, pretty much amounting to webspam. White hat, which is how we roll, is using analytics to gain the same, but long lasting and user friendly visibility. Organic link building, naturally soliciting social buzz, disseminating useful, relevant content etc is how you do it and stay above board. There is a term called grey hat that blends the two, but if you use one black hat tactic, that is one tactic too many :)

http://en.wikipedia.org/wiki/Search_en…

Great question though!

And we work directly as a Google and Bing accredited Search Engine Marketer, so that is too much to lose to use spammy tactics in our optimization efforts

hollanddjw 1 > 505Turbeaux 10/07/2013 at 12:51

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I literally JUST watched Office Space!

davedave1111 > 505Turbeaux 10/07/2013 at 12:56

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Actually, the stuff you're describing is grey-hat at best, in my book. Usually outright black-hat, though, and correspondingly counter-productive once Google notices people gaming the system and fucks them completely.

Well, all except the last one. Creating a genuinely good site by looking at what people are searching for is the only legitimate use of SEO that I've seen. If you have a good site, people talk about it, people link to it, and so-on.

Haven't you ever noticed that the top hit for 'SEO' on google is the Wikipedia page about it? For all the tricks for a high ranking, you can't beat actually being the site people wanted to find.

505Turbeaux > davedave1111 10/07/2013 at 13:04

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that is very true about Wikipedia. I have been in SEO for 10 years in 2 different auto related verticals, and creating good user content is really the white hat key to everything after the dark days of keyword stuffing and hidden content. Organic link building and soliciting social signals only comes from having good, relevant, fresh on page content, along with the technology base to support this effort. Google themselves encourage this type of SEO, and even send out their team members to keep us up to date on the nuances of it

davedave1111 > 505Turbeaux 10/07/2013 at 13:36

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Organic link building - the clue's in the name. It's not something you do, but something that happens as a result of the things you're doing, if you're doing them right.

'Soliciting social signals' is just old-fashioned marketing using new technology.

Still, this is just semantics. I think we broadly agree. (In case it isn't obvious, I've done a bit of SEO from time-to-time. I called it 'site optimisation' to avoid the connotations.)

I guess it makes sense to lump all the stuff you're talking about into one category, now that the field's getting a bit more professional and a lot less scammy. Previously I found it more convenient to use an exclusive definition because I was always trying to explain to people why (black-hat) SEO was a bad thing for their business. Hopefully in a few more years I won't have to start by debunking conmen at all :)

505Turbeaux > davedave1111 10/07/2013 at 13:50

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do you ever read and of Danny Sullivan's stuff on searchengineland.com or Barry Schwartz's high level SEO discussions on seroundtable.com? Some good stuff there. I haven't worked with a dealer in some time who I had to sell it to. They usually come to me with a crappy site showing inventory and 2 paragraphs about the dealer, therein the SEO is very easy to get them up to at least 2010 levels of good content. Getting them current is another leap, but usually the competition is running in the past. I have a friend who does SEO for a national car brand, a favorite of enthusiasts in fact, and that is much more cutthroat and given to grey hatting

davedave1111 > 505Turbeaux 10/07/2013 at 14:02

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I hadn't heard of either of them, but a quick read of this says to me that Sullivan is a grey-hat at best - not from what he says, but how he says it. The repetition technique he's using there is only marginally more subtle than the lists of keywords people were using fifteen years ago. I'm astonished it hasn't fucked his ranking. It surely can't be a positive influence? That said, it's been done unusually well.

Even if it works, though, I'm always wary of gaming the system that way because when Google does eventually come down on some spammy technique, they come down like a ton of bricks.

If I was Google, I'd deliberately rank SEO sites highly for giving bad advice that let me easily detect people trying spammy SEO :)

[Edit: actually, just invert the logic for SEO sites. If the spammiest ones hit the top, no-one will be able to find out about the subtler techniques that google finds harder to detect.]

TrackRatMk1 > 505Turbeaux 10/07/2013 at 14:53

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What an opportunity... I'm looking for training in SEO and SEM and have some basic campaign knowledge, but not sure if I'm your ideal candidate. Only an hour from Saco, would at the very least be interested to see more about the company! Check out my FB page and send me a direct message. Be glad to chat a bit.

505Turbeaux > TrackRatMk1 10/07/2013 at 14:56

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got you. We have people that commute further than that for sure. Feel free to pull the link down to avoid spam (or leave it up if you want some link juice from OPPO). I will message you likely tomorrow AM, so look for it. Thanks for the interest!

TrackRatMk1 > 505Turbeaux 10/07/2013 at 15:00

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Perfect. This wasn't how I planned to introduce the site to opponauts, so it's coming down ;) Talk soon!