by "way2blu does a rev update" (way2blu)
Published 12/11/2017 at 17:12
by "way2blu does a rev update" (way2blu)
Published 12/11/2017 at 17:12
Tags: Nissan GT-FO
; Nissan
; Star Wars
STARS: 3
!!! UNKNOWN CONTENT TYPE !!!
I find this commercial’s lack of faith (in both car enthusiasts and STAR WARS enthusiasts) disturbing... There are so many things wrong with it. No spoilers, that Rogue doesn’t need downforce anyway.
Alright, so here’s what I’ve got:
“I’ve got a bad feeling about this.” I’ve got a bad feeling about the scripting already...
How can this Rey-lookalike lack confidence in driving? This is the same character who figures out how to fly the Millennium Falcon in Episode VII without even reading the Owner’s Manual.
When the road work changes to a First Order ground forces advance, where do all the other cars go?
When the X-Wing and TIE Fighter fly past, Nissan’s lane-keeping assist saves the day from Distracted Rey. Again, a user of the Force should be better able to focus under such pressure.
Overall, this commercial is an example of a much bigger trend in the automotive advertising industry. In recent years, more and more commercials portray “normal” drivers as easily distracted and technologically dependent of tech and features. This takes things about twelve parsecs further, by portraying a skilled user of the Force as having these traits as well.
Is it ethical to tell the public that it’s okay to relax one’s standards for focus and skill in driving? If Nissan Intelligent Mobility is essential for Rey, then surely everyone else can be that way too...
I think this is the most egregious example yet of such a trend. To say “I’ve got a bad feeling about this” would be an understatement. Seems that automakers think that the public’s driving skills are not fully operational...
"Urambo Tauro" (urambotauro)
12/11/2017 at 18:00, STARS: 3
DRIVE. Or do not. There is no “try”.
"GolfR Guy" (golfrguy)
12/11/2017 at 18:00, STARS: 2
As one of the assistant editors on this spot, the first thing I thought when going through the dailies was “Why are they portraying driving as scary/we need nannies to help us all drive?”
I mean, I’d rather have a distracted driver driving a car with forward collision/lane assist features rather than not, but we’ve come a long way from seatbelts, airbags and paying fucking attention...
"way2blu does a rev update" (way2blu)
12/11/2017 at 18:05, STARS: 0
The fact that Rey is scared by a construction site just baffles me. It’s inconsistent with both the character and the way reasonable drivers see the road.
"feather-throttle-not-hair" (feather-throttle-not-hair)
12/11/2017 at 18:07, STARS: 1
I agree with everything you wrote. I also agree with your general curmudgeony attitude. Things need to make sense under the intense scrutiny that comes with thinking about things for more than, oh a split second or so.
True story, i refused to see the Matt Damon movie
Elysium
because it featured a GT-R prominently in the preview.
Do i like the GT-R absolutely! Very cool car! But lets think about the criteria needed to keep a car on the road like 100 years from now if it hadn’t been owned by a rich car collector.
1.) there need to be tons and tons of spare parts, ideally the car would be extremely common.
2.) the car will have a much better chance if its mechanically pretty simple. Fewer things to break is essential, once manufacturers stop making parts
3.) minimal reliance on computers since programming languages change and its hard to get new computers to talk to old computers
Now think about the GT-R. I literally can’t name a car less likely to be on the road a hundred years from now. Anything more expensive, and people would get serious about collecting them and taking care of them, any less expensive and the car will be more common. But the GT-R? Its like goldilox “wont be around in a hundred years” levels of rarity, complexity and relative non-collectability.
Yeah, more than enough to ruin that movie for me.
"way2blu does a rev update" (way2blu)
12/11/2017 at 18:13, STARS: 2
Make compelling cars. Or do not. There is no “try.”
Hot, is my take. Or maybe just Lukewarm.
"GolfR Guy" (golfrguy)
12/11/2017 at 18:17, STARS: 2
Ad agencies don’t see logic...
"way2blu does a rev update" (way2blu)
12/11/2017 at 18:19, STARS: 3
Only the Fast & Furious franchise can get away with unrealistic car things.
I refused to watch Need for Speed after seeing the trailer with 3 Koenigseggs in the opening chase scene, and then later when Aaron Paul’s character needs to seek revenge, someone says “We’re gonna need a fast car.” The camera pans to a garage door that opens to reveal... an S197 Mustang.
Yup, let’s stick it to the bad guys with Koenigseggs and Bugattis and whatever else was in the movie in a solid-axle Mustang.
Suspension of disbelief was impossible and I still haven’t seen the movie.
"feather-throttle-not-hair" (feather-throttle-not-hair)
12/11/2017 at 18:46, STARS: 0
I did watch NFS the movie. God i wish i hadn’t.
"Highlander-Datsuns are Forever" (jamesbowland)
12/11/2017 at 19:08, STARS: 1
I preferred the old nissan rogue ads where they are like jumping through the air and driving down bridge abutments to get to the artisan bread store.
"GolfR Guy" (golfrguy)
12/11/2017 at 19:43, STARS: 1
Now that’s what I call advertising!
"Carbon Fiber Sasquatch" (turbopumpkin)
12/11/2017 at 22:52, STARS: 1
Her sleeves bug me more than anything. I get that they were trying to copy Reys look but who in the hell cuts the shoulders out of a hoodie and leaves the sleeves!? SMH
Also, advertising technological nannies and acting like it makes you a Jedi is literally the opposite message of Star Wars. Remember when Luke shut off the targeting computer and used his skill in the force to blow up the Death Star? He didn’t need lane keeping assist or automatic braking dammit!
"way2blu does a rev update" (way2blu)
12/15/2017 at 19:08, STARS: 0
Real Jedi drive manual. Time to start a hashtag campaign...