by "Wobbles the Mind" (wobblesthemind)
Published 09/25/2017 at 08:42
by "Wobbles the Mind" (wobblesthemind)
Published 09/25/2017 at 08:42
Tags: Brands
STARS: 0
Interbrand has released their Global Brand Value Rankings for 2017! Here are where the top car brands stack up besides the Google, Apple, and Walmarts of the branding world.
1.
Toyota
- Ranked 7th overall and is valued as a brand (this is brand value, not market value) at $50.291 Billion. That valuation has Toyota sitting just under Samsung but above Facebook. Tweet that!
2. Mercedes-Benz - Ranked 9th overall and is valued as a brand at $47.829 Billion. That value places MB between Facebook and IBM. That’s some nice company.
3. BMW - Ranked 13th overall with a brand value of $41.521 Billion. That’s inbetween McDonald’s and Disney also known as, “The toy inside your Happy Meal!”
4. Honda - Ranked 20th overall with a brand value of $22.696 Billion. Very close to Louis Vuitton and above SAP. My Honda bag handles better than any Louis.
5. Ford - Ranked 33rd overall with the valuation of the brand hitting $13.643 Billion this year. That’s underneath Hermes but directly above Ebay which sometimes rhymes with...
6. Hyundai - Ranked 35th overall with their brand valuation coming out to $13.193 Billion. Very close to surpassing Ebay (ironically the easy place to find Fords and Hyundais) and just above Nescafe.
*** MultiBall Round ***
We had three auto brands take the overall rankings of 38, 39, and 40. Audi won the top spot in this group at $12.023 Billion while Nissan just edged out Volkswagen for 39th place with a brand value of $11.534 Billion versus $11.522 Billion for VW. Sooo close!
*Tilt*
10. Porsche - Ranked 48th overall with a brand value of $10.129 Billion. This is more than double the next highest in Porsches sphere of superluxury (think Maserati, Jaguar, Aston Martin, Bentley, Rolls Royce...Ferrari!) Go Ferdinand, it’s your business!! The other brand from Stuttgart.
11. Kia - Ranked 69th overall with a brand value of $6.681 Billion. In ten years the brand has increased its value by over 645%...scary stuff.
12. Land Rover - Ranked 73rd overall and was valued at $6.095 Billion. But if they renamed themselves to Range Rover then they could grab an extra $2 Billion to their value.
13. Mini - Ranked 87th overall and came out big with a brand value of $5.114 Billion.
14. Ferrari - Ranked 88th overall with a brand value of $4.876 Billion and a huge win because they made it into the Top 100 Global Brands this year!
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And now we complete our list of car brands that cracked into the Top 100 with the US brand still proving that America will always dominate the speed wars (even though we can’t hit 100 mph legally on any US roadways). Yes, American Muscle is here to stay! The automaker still building real muscle cars that can dominate your children’s bedroom posters is of course...
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15. Tesla - Ranked 98th overall with a brand value of $4.009 Billion. That’s a huge accomplishment!
I will say that once Tesla (as a brand) breaks away entirely from being viewed as a boutique carmaker and instead as a tech company then you will see their brand valuation leap into the Top 30s above Ford and potentially surpass Toyota. Tesla is basically the Gohan of brands when it comes to latent brand potential. I’m just sayin’...
http://interbrand.com/best-brands/best-global-brands/2017/ranking/
For those wanting more of that luede lede picture here’s that Toyota AA for UUuuuu!!
*Note: I’m going to make luede (lewd) the next word trend because I run at the front end of hip and happening, kin!
"nj959" (nj959)
09/25/2017 at 09:55, STARS: 0
How does Jeep not make it on this list? I mean they’re basically keeping all of FCA alive just on the value of the brand name alone.
"Wobbles the Mind" (wobblesthemind)
09/25/2017 at 10:52, STARS: 0
FCA actually harms the value of the brands it holds. Ferrari was unable to make this list until after it was spun off and will likely continue to gain value past the $10 Billion mark as the years go by. Jeep could easily run with Porsche if it were a standalone brand or attached to a parent of higher value such as Toyota, Ford, Hyundai, or VW. This is why we keep hearing the phrase “unlock” the value of a brand by spinning it off from FCA.
Imagine having a car youre trying sell. If you locate it by a museum then youll get a higher value than selling it next to the junkyard. This is why Sergio is trying to merge with an automaker of higher value in order to unlock the value of all its brands while keeping them under one house instead of selling them and knowing that theyll be worth too much to ever buy back again.
"ranwhenparked" (ranwhenparked)
09/25/2017 at 18:22, STARS: 1
This is the same argument that lead to the breakup of RJR Nabisco and to Phillip Morris splitting off Kraft - the non-tobacco businesses purchased to offset the declines of the tobacco business were being dragged down in value by being attached to the tobacco business.
Basically, attaching good assets to bad assets hurts the good assets more than it helps the bad ones.