The Jeep Grand Cherokee Trackhawk will be marked up because of course it will

Kinja'd!!! by "LJ909" (lj909)
Published 08/30/2017 at 17:25

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And if the emails I got back from 3 dealers I contacted near me (Premier Chrysler Jeep of Placentia, Ontario Dodge Chrysler Jeep, and Russell Westbrook Chrysler Dodge Jeep in Van Nuys) are any indication, expect 10-20 grand in markups. Premier Chrysler Jeep stated: The initial ordering of the Trackhawk took place 2 weeks ago. Our markup on the orders taken were $10,000.

Any Trackhawks that are received as part of our Inventory Allowance will be marked up according to the market demand at the time the vehicles are received in our inventory. We expect to receive only (2) Trackhawks for the public to view.

For the public view? And I got similar responses from the other 2 with their markups being $15 and nearly $20 grand. But public view? Is that one of those things where they are just going to have some showroom trophy that cant be touched? I hope not. But there you have it folks. You wanna get a Trackhawk, you’re going to have to pony up upwards of 120 grand plus.

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Replies (24)

Kinja'd!!! "Phyrxes once again has a wagon!" (phyrxes)
08/30/2017 at 17:34, STARS: 0

Or you could buy a nicely equiped Vette and still have cash leftover to spend. That seems just a bit insane.

Kinja'd!!! "LJ909" (lj909)
08/30/2017 at 17:37, STARS: 0

When even the “basic” SRT8 looks like the better buy, its expensive.

Kinja'd!!! "hike" (hike15)
08/30/2017 at 17:39, STARS: 0

There’s a few dealers out there who surprisingly don’t mark up cars, but most just go by supply and demand pricing logic. Aka mark ups.

Kinja'd!!! "interstate366, now In The Industry" (interstate366)
08/30/2017 at 17:41, STARS: 0

Yeah, but MUH RIDE HEIGHT

Kinja'd!!! "WilliamsSW" (williamssw)
08/30/2017 at 17:41, STARS: 1

You can do a whole lot of things with $120k. I find it hard to believe there will be many takers at that price - but what do I know?

Kinja'd!!! "LJ909" (lj909)
08/30/2017 at 17:42, STARS: 0

Most though do it and justify it with bullshit. A nonexistent “market demand” that is of their own creation. Then they talk people up with “well the company is only building about a few hundred of these a year” or “ this is one of 3 in the whole state!”. And sadly some bite.

Kinja'd!!! "LJ909" (lj909)
08/30/2017 at 17:44, STARS: 1

Usually the people that will, especially a Jeep, take at that price either are a collector, they dont care they are dropping that much on a Jeep, or they are a friend or something of the Finance Manager/Owner and special ordered it or something and dont mind paying a little extra because they are a friend of the dealership.

Kinja'd!!! "Chariotoflove" (chariotoflove)
08/30/2017 at 17:45, STARS: 0

I don’t know anything about this car, except if that it’s just a Jeep. For that kind of money, why wouldn’t you just get a Range Rover? This must be for the rich person who just wants to have the most bonkers Jeep they can.

Kinja'd!!! "Textured Soy Protein" (texturedsoyprotein)
08/30/2017 at 17:46, STARS: 1

For every 10 car nerds who need to drive even the most overhyped new car before committing to buy it, because how are they supposed to decide between the Subaru WRX STI and Focus RS without sampling their power-on oversteer behavior on a varied selection of back roads and on-ramps, there’s at least one person who just has to have that Civic Type-R and will pay above sticker for the privilege.

Kinja'd!!! "WilliamsSW" (williamssw)
08/30/2017 at 17:50, STARS: 0

Buying any new car as a collector’s item / investment is usually a fool’s game - great way to set money on fire. There are a few exceptions, but they’re much more rare than people think.

Thing is, a Chrysler/Jeep dealer doesn’t have many ‘good customers’ that are used to dropping that much coin on a car - it’ll be interesting to see where this ends up. Weren’t Hellcats at a premium originally, now not so much?

Kinja'd!!! "LJ909" (lj909)
08/30/2017 at 17:51, STARS: 1

You see that a lot with performance models. Some rich person not even realizing the performance they have underfoot, just buying the top dog model because its the most expensive of the line.

I personally wouldnt pay that much for this, but I do acknowledge its performance. It should easly run with the M,SVR,AMG performance SUV crowd. And dust them too.

Kinja'd!!! "LJ909" (lj909)
08/30/2017 at 17:55, STARS: 1

From my experience some Chrysler/Jeep dealers do. you have some that are used to dropping serious coin on loaded Ram 3500's, the one old guy and his family that got familiar with the dealer because he bought his Viper or Prowler there off the showroom floor and came back and brought his daughter a Neon or Crossfire as she grew up. And then you have the ones that started being familiar with the SRT era and always come back when the new performance models come out.

Hellcats were a premium. But it seems as though they have fallen off pretty quickly. You can easily find them on dealer lots and I dont think many are still asking a premium for them. I suspect the same thing will happen with this, the Durango SRT and the Demon.

Kinja'd!!! "Chariotoflove" (chariotoflove)
08/30/2017 at 18:00, STARS: 1

Yeah, but it has to be a rich person who has a thing for Jeeps or bonkers “Hell cat” stuff. Otherwise they would put their cash into rich-people brands, like badge-conscious rich people tend to do.

Sorry, it does look very nice in the pics. I just have a bad taste in my mouth about modern Jeeps from the craptacular ones I’ve been in.

Kinja'd!!! "WilliamsSW" (williamssw)
08/30/2017 at 18:05, STARS: 1

I’m sure there’s more people with $ than I think - the JGC is still a bit of a status symbol among people who can afford more, but choose not to spend big $.

Yeah, that’s what I recall on the Hellcat, too - and for a while, the dealer near me must have had at least 6 sitting out front. Their online inventory now only shows 1 - but the web price is $4,500 under sticker. I’d feel like an idiot if I paid a premium for a Hellcat - the Trackhawk will end up there eventually.

Kinja'd!!! "LJ909" (lj909)
08/30/2017 at 18:07, STARS: 0

Yea I totally agree. There has to be a minuscule amount of people that have thought to themselves that they want a 700 horse 100k Grand Cherokee. Its a niche within a niche.

Kinja'd!!! "Milky" (jordanmielke)
08/30/2017 at 18:23, STARS: 1

I give that all of 6 months. Same thing happened to the Hellcat when it came out, and now you can get them under MSRP. Its not a limited run model and dealers know they can sell a bunch of them.

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(SRT sales)

Kinja'd!!! "WilliamsSW" (williamssw)
08/30/2017 at 18:26, STARS: 1

The JGC is still a vehicle that some of the well-off people around here drive - unlike anything else coming from Jeep/Chrysler/Dodge (the Wrangler is for their teenager, not the parents).

And yeah, it’s pretty unreliable - but probably still better than a Range Rover, I guess?

Kinja'd!!! "LJ909" (lj909)
08/30/2017 at 18:29, STARS: 0

Yea I guarantee its going to happen. The Hellcat hype fell off quickly to the point of I’ve seen them so chap in some areas it makes no sense to get any other lowly SRT model. Thanks for those sales numbers though I had been looking for them specifically for SRT models.

Kinja'd!!! "Chariotoflove" (chariotoflove)
08/30/2017 at 18:57, STARS: 1

I honestly have no idea how good a Range Rover is as a car these days. I’m not buying one; so, I haven’t paid much attention. But yeah, I know there is the Cult of Jeep, and maybe that fact is what makes the Trackhawk make sense. Goodness knows FCA needs all the bright spots in its portfolio it can get.

Kinja'd!!! "WilliamsSW" (williamssw)
08/30/2017 at 21:33, STARS: 1

So true about FCA. I want to like them, and some of their cars have great qualities, but it seems that they all have glaring issues with them on some level. Pretty sure that describes Chrysler for the entire half century I’ve been alive though.

Land Rover is better than it used to be- which is my way of damning them with faint praise.

Kinja'd!!! "Chariotoflove" (chariotoflove)
08/30/2017 at 22:22, STARS: 1

And yet they seem to be everywhere.

Kinja'd!!! "WilliamsSW" (williamssw)
08/30/2017 at 22:24, STARS: 1

I’m not sure if owners don’t care, or if it’s a Stockholm Syndrome thing TBH.

Kinja'd!!! "Chariotoflove" (chariotoflove)
08/30/2017 at 22:25, STARS: 1

I suspect the later.

Kinja'd!!! "WilliamsSW" (williamssw)
08/30/2017 at 23:38, STARS: 1

Probably a bit of both.

Owners around here have 3-4 cars and probably get loaners while it’s in the shop anyways.