by "Wobbles the Mind" (wobblesthemind)
Published 09/01/2017 at 22:55
by "Wobbles the Mind" (wobblesthemind)
Published 09/01/2017 at 22:55
Tags: Utilities
STARS: 1
Contrary to how it seems, GM has a surprisingly weak and awkward showing when it comes to covering the utility market. I was going crazy over the lineup gaps, weird pricing, and of course the brand heirarchy being so terrible that I had to do an analysis. If youre horrified by utilities then you won’t be happy when I tell you GM isn’t offering a third of what they could offer by 2021.
Here are the utility segments that the market will eventually evolve into:
Subcompact: 165" (4191 mm) length
Small Compact: 175" (4445 mm) length
[No GM presence]
Compact: 185" (4699 mm) length
Sport Compact: 185" (4699 mm) length
[No GM Presence]
Midsize: 190" (4826 mm) length
Sport Midsize: 190" (4826 mm) length
[No GM Presence]
Midsize 7-Seater: 195" (4953 mm) length
Fullsize 8-Seater: 205" (5207 mm) length
Fullsize SUV: 205" (5207 mm) length
Extended SUV: 220" (5588 mm) length
Also keep in mind that the starting prices always impact what powertrains and features come standard. Feel free to ask questions since I took liberties. Overall, GM is hitting about 19 out of a possible 60-70 utility vehicle model lines that are available in the future if they nail the branding. That’s at being their most aggressive though.
!!! UNKNOWN CONTENT TYPE !!!
Chevrolet Trax (168"L) - $21,000
[GMC Gophar] - $22,500
Buick Encore (168"L) - $22,990 [*should be $27,000]
[Denali Gophar] - $31,000
[Avenir Encore] - $34,000
[Cadillac XT1] - $35,000
As the vehicles get larger the brand premium become extremely apparent. The Encore is priced where the GMC version would go.
!!! UNKNOWN CONTENT TYPE !!!
*Can’t think of GM picture that could go here. Sorry.
This would be where your Nissan Rogue Sport, Jeep Compass, and BMW X1 competitors would slot in.
[Chevy Equinox Sport] - $22,500
[GMC Tracker] - $24,000
[Buick Enquire] - $29,000
[Denali Tracker] - $35,000
[Avenir Enquire] - $38,000
[Cadillac XT2] - $39,000
!!! UNKNOWN CONTENT TYPE !!!
Chevrolet Equinox (183"L) - $23,580
GMC Terrain (182"L) - $24,995
Buick Envision (184"L) - $34,065
[Denali Terrain] - $38,000
[Avenir Envision] - $41,000
[Cadillac XT3] - $42,000
[Brougham XT3] - $61,000
The Buick Envision is at the correct pricing for if it were based on the new Equinox, however let’s just consider this first gen Envision to be bankrolling the development of the next one as well as the new Regal and its variants.
!!! UNKNOWN CONTENT TYPE !!!
*RWD based on Alpha Platform. Crossover versions of Camaro/ATS. Street focused performance.
[Chevrolet Crossbow] - $26,000
[GMC Badlands] - $27,500
[Buick Super] - $37,000
[Denali Badlands] - $43,000
[Avenir Super] - $44,000
[Cadillac XT4] - $45,000
[Cadillac XT4 V] - $65,000
This is a brand new segment which really kicked off with the Stelvio QV this year and will be packed over the next 4 years.
!!! UNKNOWN CONTENT TYPE !!!
[Chevrolet Aurora] - $26,000
[GMC Zion] - $28,000
[Buick Envy] - $38,000
[Denali Zion] - $44,000
[Avenir Envy] - $48,000
Cadillac XT5 (189"L) - $39,995 [*Should be $49,000 and RWD]
[Brougham XT5] - $59,995
[RWD platform Brougham XT5] - $69,000
The XT5 is what Buick should be selling. GM is leveraging a lot of brand cachet in order to compete with the Lexus RX and have a volume seller in Cadillac. This one model is completely messing up everything GM could offer and why there is so much flip flopping in who sales what at which size. The SRX/XT5 is cutting GM’s possible utility offerings by half and destroying the branding for GMC and Buick.
!!! UNKNOWN CONTENT TYPE !!!
*RWD based utilities with an off-road focus. Think 4Runner, Grand Cherokee, and Range Rover Sport.
[Chevrolet Blazer/Trailblazer] - $31,000
[GMC Humvee] - $33,000
[Buick Endure] - $43,000
[Denali Humvee] - $48,000
[Avenir Endure] - $52,000
[Cadillac XT6] - $54,000
[Brougham XT6] - $74,000
[Cadillac XT6 V] - $74,000
[Brougham XT6 V] - $84,000
The luxury trim of a 650 hp V8 midsize SUV from Cadillac would be the same price as the Trackhawk. I say that in case you were wondering where Jeep found that premium. I’ve been meaning to disuss why the Trackhawk is what it is from a branding stand point, hopefully this gives you all a clue.
!!! UNKNOWN CONTENT TYPE !!!
The Acura MDX is pretty much the blue print of the segment.
[Chevrolet Recess] - $28,500
GMC Acadia (193"L) - $29,995
[Buick Entourage] - $39,000
Denali Acadia - $45,020
[Avenir Entourage] - $51,000
[Cadillac XT7] - $52,000
[*Omega Platform XT7] - $61,000
[Brougham XT7] - $72,000
[*Omega Platform Brougham XT7] - $81,000
There is enough room for Cadillac’s first generation 3-row crossover to go with a RWD platform and give the other brands more room to stretch out.
!!! UNKNOWN CONTENT TYPE !!!
Chevrolet Traverse (204"L) - $29,930
[GMC Foraker] - $32,000
Buick Enclave (204"L) - $39,995
[Denali Foraker] - $48,000
Avenir Enclave - $56,960 [*$52,000]
[Cadillac XT8] - $54,000
[*Omega Platform XT8] - $63,000
[Brougham XT8] - $74,000
[*Omega Platform Brougham XT8] - $83,000
You have every right to be a bit shocked over the Chevy Traverse High Country being priced at around $53,000. It seems to be covering GMC’s market. Right now Buick is underpriced on the Enclave and a bit high on the Avenir Enclave assuming that Cadillac uses the same platform. However, if Cadillac goes RWD then the Enclave could adjust upwards.
!!! UNKNOWN CONTENT TYPE !!!
Chevrolet Tahoe (204"L)- $47,215
GMC Yukon (204"L) - $49,080
[Buick Roadmaster] - $59,000
Denali Yukon (204"L) - $66,165
[Avenir Roadmaster] - $72,000
Cadillac Escalade (204"L) - $74,590
[Brougham Escalade] - $94,000
GM actually has the Fullsize SUV segments right in the pocket in terms of pricing and the brand heirarchy. A Buick version of the trio could debut tomorrow and slot in exactly where it should.
!!! UNKNOWN CONTENT TYPE !!!
Chevrolet Suburban (224"L) - $49,915
GMC Yukon XL (224"L) - $51,780
[Buick Roadmaster LWB] - $61,000
Denali Yukon XL - $68,865
[Avenir Roadmaster LWB] - $75,000
Cadillac Escalade ESV (224"L) - $77,590
[Brougham Escalade ESV] - $97,000
I think it’s worth noting that the new Lincoln Navigator is the same as these Escalade prices I’m sharing and that the Lincoln Black Label is about where I’m speculating a Cadillac Brougham level to be. Cadillac is about 10% below the amount of prestige they (and we) would call ideal. They really need to take the same market position that Jaguar retreated from which was starting at the midtrim levels of BMW and Mercedes. That means accepting Maserati volume of sales and letting Buick be the brand that takes on Audi and Lexus.
Yes, I seriously believe this utility thing isn’t even halfway to its market peak right now.
"merged-5876237249235911857-hrw8uc" (merged-5876237249235911857-hrw8uc)
09/01/2017 at 23:06, STARS: 2
All of can think is how we don’t need anymore segments in this arena. Stupid small crossovers, small crossovers, useful size crossovers, seats 6-7 crossovers, then big ass crossovers.... you can substitute SUV if you like for crossover, they’re all just tall station wagons anyway. Of course the sporty variants at some of these sizes would be nice, but do it like audi does and just make it a trim package with lower profile tires and the smaller engine from the next size up class. Simple.
"LongbowMkII" (longbowmkii)
09/01/2017 at 23:19, STARS: 1
Way way too many
"404 - User No Longer Available" (toni-cipriani)
09/01/2017 at 23:23, STARS: 4
They are planning an assault though, I keep hearing they’re bringing the Trailblazer global and adding more rebadges.
Either way... I’m in the “the number of crossovers on the road is too damn high” crowd. Hate dumbass crossover drivers on the opposite side turning left and I can’t see a damn thing in my roadster, because they aren’t leaning left like they are supposed to.
"2Fast2Furious: Rotary Powered" (2fast2furiousfc3s)
09/01/2017 at 23:58, STARS: 3
I think your forgetting that Buick and GMC are a tag team. You really don’t want overlaps when you share a dealership. So the buicks are what GMC buyers don’t want (cars and encore/equinox rebadge) and than any sub that is actually “truckish” or an actual truck can sell along side the cars and the crossovers
"SilentButNotReallyDeadly...killed by G/O Media" (silentbutnotreallydeadly)
09/02/2017 at 07:48, STARS: 2
I am thankful for the lack of choice and therefore the easy decision to avoid GM locally. We have Trax, Captiva and Trailblazer and soon we get a Holden version of the Acadia...and that’s it. Easy to avoid.
And by Crikey there’s some fucking ugly boats with wheels available in the US.
"nermal" (nermal)
09/02/2017 at 11:18, STARS: 0
I’d argue that they could get away with 6 core models - Subcompact / Compact / Midsize, all car-based. Then add Fullsize and Extended Fullsize, truck based. Then top it off with a dedicated off-road model for fun.
"LJ909" (lj909)
09/02/2017 at 15:25, STARS: 0
While I dont care for crossovers and I make it well known, I dont think GM should cover every segment because its hot. As it is, there is already toe stepping/overlap when it comes to brands and pricing. And a lot of times it makes you wonder why one brand has a model and another doesnt or why some models dont even exist.
Take for instance the Sonic based Trax/Encore. Chevy’s already bloated lineup could honestly do without the Trax. GMC should have gotten it. Or why some things dont exist like I mentioned: why we have an Equinox that goes into Envision levels of pricing but no Colorado based Trailblazer. Or why GMC recently scrapped plans for a Wrangler in favor of a compact CUV. Nothing makes sense.
"Forrest" (forrest)
09/02/2017 at 22:11, STARS: 0
I had no idea that the Acadia is shorter than the Traverse. Learn something new every day...
"dogisbadob" (dogisbadob)
09/02/2017 at 22:35, STARS: 0
Don’t forget the mini crossover segment 145" Spark Activ :p (sorry, I had to!)
No really though, I wouldn’t hate crossovers so much if they were sold in addition to wagons as opposed to instead of them. This is really my only beef with them.
GM doesn’t need a “sport” crossover. They otherwise have everything covered in terms of crossover/SUV size segments.
They should bring over the Chinese minivan GL8.
"boxrocket" (boxrocket)
09/03/2017 at 22:51, STARS: 1
It happened with the new models. The terrain is also shorter than the equinox.
They’re all ugly though. Maybe not contemporary-Aztek or 1st-gen B9 Tribeca igly, but still ugly, or at least awkward. The refreshed encore is surprisingly gm’s best-looking crossover/SUV now.