by "Nick Has an Exocet" (nickallain)
Published 06/30/2017 at 22:34
by "Nick Has an Exocet" (nickallain)
Published 06/30/2017 at 22:34
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STARS: 9
After reading about the woman who’s car was going to be held hostage by the dealership because they were regretting not marking it up, I gave it some thought. As someone who works in branding and marketing, not only did they screw up - but they could have had their cake and ate it too.
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Imagine you’re a Honda dealer and you’re disappointed with your Type-R allocation. You’re getting one for now and it’s already sold. You’re unhappy that you can’t display it.
Or can you?!
It’s quite simple - you call the customer and here’s what the conversation goes like:
Dealer: Hi customer! You’re car is arriving shortly!
Customer: OMG IM SO EXCITE.
Dealer: I know! So are we! We’re so happy about you being the first Type-R owner. We know that you want to get it as fast as possible, but we had an idea, and this entirely up to you....
Customer: Ok....
Dealer: We’d like to hold a little key-handover event. We’ll invite all the local Honda fans and Honda car clubs and the local newspaper and do the whole red-carpet, key hand over, and you rev the exhaust for everyone to hear. It will delay the car for about a week, but we’ll have great pictures to commemorate and we’ll throw in free oil changes for first couple years. What do you think?
Customer: Pomp, circumstance? HECK YEAH!
"Birddog" (maintmgt)
06/30/2017 at 22:41, STARS: 5
Exactly!
The message from the VP just made them look like bigger dickheads. “It’s already sold and you plebs will never see it because ____ already bought it and we probably won’t get another”.
"WilliamsSW" (williamssw)
06/30/2017 at 22:45, STARS: 4
Excellent idea. The problem is that it seems like many dealerships can’t focus beyond whatever will make them the most money in the next 24 hours.
"2Fast2Furious: Rotary Powered" (2fast2furiousfc3s)
06/30/2017 at 22:45, STARS: 3
I still would say no, take my car that night and go canyon carving the next morning, I’m not looking for plush events, especially not from a dealer
"Urambo Tauro" (urambotauro)
06/30/2017 at 22:54, STARS: 2
Thanks for reminding me about this. I read the story this morning, but missed the updates that took place since then.
"Captain of the Enterprise" (justanotherdayinparadise)
07/01/2017 at 09:55, STARS: 0
Yeah that would be a far better way to handle this.