Here's how Jaguar can instantly increase XJ sales by 1000%

by "Textured Soy Protein" (texturedsoyprotein)
Published 06/16/2017 at 13:34

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STARS: 3

I like the Jaguar XJ. I hate the Jaguar XJ’s blacked out C-pillars. In theory this idea is fine . In execution, the black C-pillar is a total failure, because if you’re trying to make the side and rear windows look like one continuous glass surface, don’t stick a chrome strip in between them.

Jaguar does not sell a lot of XJs.

This is because, like me, many smart full-size luxury sedan buyers see the pillars on the Jaguar XJ and say, “What the hell is going on with this pillar? I’m going to the Mercedes dealer now.”

The pillars are vastly improved when combined with blacked out window trim. Observe.

But that doesn’t fix the issue entirely, because the bottom of the black C-pillar trim does not line up with the bottom of the black side quarter window trim.

ALL JAGUAR NEEDS TO DO IS EXTEND THE BOTTOM OF THE BLACK C-PILLAR TRIM TO LINE UP WITH THE BOTTOM OF THE QUARTER WINDOW TRIM.

Observe this crappy artist’s rendering done by me on pixlr.com on my work computer.

This is so much better. Do this now, Jaguar. I expect a 4% commission on all increased XJ sales over 2017 levels.

Replies (8)

"fintail" (fintail)
06/16/2017 at 13:43, STARS: 0

It’s like a broken faux floating C-pillar.

My gripe about these is the center console/armrest design, intrusive and at an odd height. The last time I rented a car in Germany, I was offered an XJ as a free upgrade (as my booked class wasn’t in stock). I passed on it.

"Audistein" (Audistein)
06/16/2017 at 13:44, STARS: 0

They could also improve build quality and reliability, but this is probably easier.

"David Baker" (mark7lsc1)
06/16/2017 at 13:52, STARS: 2

Ok even just paint that piece body color. I love these but only would consider one in black.

"Textured Soy Protein" (texturedsoyprotein)
06/16/2017 at 13:58, STARS: 1

That would also be totally fine but the result would end up looking like an Audi A6 with a Jaguar grille on it.

"Chan - Mid-engine with cabin fever" (superchan7)
06/16/2017 at 14:00, STARS: 0

I would prefer it to just be body-coloured.

"His Stigness" (HisStigness)
06/17/2017 at 03:16, STARS: 0

My opinion is chrome doesn’t belong on European cars. I weep whenever I see a German car with chrome wheels.

"dogisbadob" (dogisbadob)
06/17/2017 at 10:43, STARS: 0

A hood ornament would be nice, too

"Steve in Manhattan" (blogenfreude01)
06/17/2017 at 16:03, STARS: 0

Tweet it to them ... they might listen.