by "Nick Has an Exocet" (nickallain)
Published 06/12/2017 at 23:11
by "Nick Has an Exocet" (nickallain)
Published 06/12/2017 at 23:11
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STARS: 8
I was on my way home tonight and noticed that they were working on the billboard off 80 getting onto the Bay Bridge. Apparently their work has revealed a billboard from 1989/90 advertising the Ford Thunderbird SC.
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"JayZAyEighty thinks C4+3=C7" (jayzayeighty)
06/12/2017 at 23:30, STARS: 2
It’s kind of incredible that a less-charming M6 equivalent started at under $20,000 then. Even when you consider performance improvements and inflation, those cars provided a pretty fantastic experience for what is certainly less than $40,000 in today’s money. I would assume that depreciation must have put a damper on owner enthusiasm, though.
"facw" (facw)
06/12/2017 at 23:45, STARS: 2
$20,000 in 1989 is pretty much exactly $40,000 in 2017 dollars. And the car you get today will be much longer lasting, safer, and faster.
"JayZAyEighty thinks C4+3=C7" (jayzayeighty)
06/12/2017 at 23:56, STARS: 1
I wasn’t comparing the 1989 Thunderbird to today’s cars, but comparing it to one of its contemporaries using today’s dollar (~38,400 on BLS inflation calculator). Even then, I am having a hard time thinking of any car that is at once a comfortable cruiser, fun canyon carver, with considerable thrust in the form of a true 4-person RWD coupe- all for under $40,000. That day’s cars and this one’s are apples and oranges moreso than the technology underpinning them.
"Chariotoflove" (chariotoflove)
06/12/2017 at 23:58, STARS: 3
That billboard is longer lasting than the car it advertised. Someone got a hell of a value, in whatever dollars they paid.
"facw" (facw)
06/12/2017 at 23:59, STARS: 0
Ah got you.
"promoted by the color red" (whenindoubtflatout)
06/13/2017 at 00:00, STARS: 1
Hey do you think the salesman at S&C Ford will mind if I take one for a test-drive along the Embarcadero freeway?
Rumor has it the Toyota billboard on the southbound side has something equally cool underneath.
"facw" (facw)
06/13/2017 at 00:02, STARS: 2
Well I assume it was just at the bottom of a stack of ads, and just revealed because the other old ones got pulled down. So it just gets a brief renaissance in its ad prowess.
Torch did a story on a similar one for a Probe: http://jalopnik.com/does-this-strange-billboard-mean-ford-is-bringing-back-1791655829
Still good quality printing to last so long, even if protected by stuff on top.
"Chariotoflove" (chariotoflove)
06/13/2017 at 00:09, STARS: 1
Yup. The fabric these things are printed on today sometimes starts bubbling and peeling after weeks. Or they’re digital and disappear instantly.
"Chariotoflove" (chariotoflove)
06/13/2017 at 00:11, STARS: 0
You’re right. They don’t make such things these days.
"Highlander-Datsuns are Forever" (jamesbowland)
06/13/2017 at 00:22, STARS: 0
Umm didn’t the embarcadero freeway collapse in 89?
"JayZAyEighty thinks C4+3=C7" (jayzayeighty)
06/13/2017 at 00:22, STARS: 2
I think that if someone were to pitch the question of whether their car company should produce a performance coupe or a personal luxury coupe, the response would more likely be “what the hell’s a ‘personal luxury coupe,’” than “why not a both in one package?” If these were finer examples of construction and perhaps design, they would be vaunted rather than vilified. And a quicker steering ratio wouldn’t hurt.
"promoted by the color red" (whenindoubtflatout)
06/13/2017 at 01:31, STARS: 2
Yes, that’s part of the joke. It took heavy damage (but survived!) and was torn down shortly thereafter. It was the Cypress Street Viaduct that collapsed.
Also S&C Ford doesn’t exist either. They sold their last car around 2008. Like everything else in the city, their iconic building was replaced with a “mixed-use condo/retail unit” that I can’t afford.
"jkm7680" (jkm7680)
06/13/2017 at 08:35, STARS: 0
I hope they leave that up there.
"Chariotoflove" (chariotoflove)
06/13/2017 at 11:15, STARS: 0
The idea of an affordable personal luxury coupe these days is oxymoronic to most. It is even seen as an extravagance in the upper echelons, where things like the ATS coupe sell slowly. No one wants to buy something like the Olds Toronado anymore (an excellent car), and that’s a shame.