Should I learn Data Analysis or SEO/Growth Hacking?

Kinja'd!!! by "ktfright | Kinja Neighborhood Black Guy" (ktfright)
Published 06/01/2017 at 01:14

Tags: skills ; joblopnik ; work ; seo ; data analysis
STARS: 0


Kinja'd!!!

I lucked out and found that Lynda.com is free for certain schools if you can sign in with your student ID. I graduated in 2015.

So far, I have a pretty good grasp with:

Adobe Photoshop

Final Cut Pro X

Adobe Premier Pro

Logic Pro X

Open Broadcaster Software

Hootsuite

Tweetdeck

Apple iWork Suite

Google Docs Suite

Lightroom/LightZone

Facebook Live

Twitch

YouTube Analytics

Audacity

Wordpress

One of these I want to learn to keep me from crawling into a fetal position after being laid off again.


Replies (16)

Kinja'd!!! "DrJohannVegas" (drjohannvegas)
06/01/2017 at 01:18, STARS: 1

Depending on what “data analysis” is (the breadth of quality of analysis which passes for “data science” is astounding), you should take that.

Kinja'd!!! "ktfright | Kinja Neighborhood Black Guy" (ktfright)
06/01/2017 at 01:23, STARS: 0

Yeah, from what I gathered online, everyones definition of data analysis is extremely broad also, so I don’t know who to trust haha. Thanks!

Kinja'd!!! "DrJohannVegas" (drjohannvegas)
06/01/2017 at 01:30, STARS: 1

Analysis seems more general than “growth hacking”, and I always recommend folks go for skills/training which are more broadly applicable.

Kinja'd!!! "RyanFrew" (ryanfrew)
06/01/2017 at 01:47, STARS: 2

Right now, it looks like you have a pretty strong marketing background, which could be bolstered further with deep SEO knowledge. That said, SEO is kind of a crapshoot.

If you’re serious about true data analysis, you’re looking at one of the fastest growing fields in an exceptionally well paid industry. I’d be surprised if data science is what you mean, though, based on your current skills, and it’s not something I’d encourage trying to learn over Lynda. If you mean data analysis in some sort of marketing capacity, I’d probably still lean that direction over SEO.

Kinja'd!!! "ktfright | Kinja Neighborhood Black Guy" (ktfright)
06/01/2017 at 02:01, STARS: 0

Your latter point mentioned is what I was getting at in terms of how I wanted to learn in my down time.

Kinja'd!!! "RyanFrew" (ryanfrew)
06/01/2017 at 02:12, STARS: 1

So, I think that might boil down to defining what you mean by data analysis. You want to get proficient with basic stats, pivot tables, and macros within excel? Good skills and doable within downtime. You want to become a data scientist and capture what I was referring to about fast growth in a well-paying industry? Now we’re talking about learning R, business intelligence tools, algorithms, etc....and that’s going to require a math degree. Not doable in downtime.

Not trying to burst your bubble, by the way! I work loosely in this area, so just trying to add insight where I can.

Kinja'd!!! "ktfright | Kinja Neighborhood Black Guy" (ktfright)
06/01/2017 at 02:24, STARS: 0

No worries, you’ve actually clarified a lot more for me than what I’ve been able to find online, and for that I thank you.

Kinja'd!!! "JDMatt" (JDMatt)
06/01/2017 at 02:27, STARS: 1

Data analysis

Kinja'd!!! "Textured Soy Protein" (texturedsoyprotein)
06/01/2017 at 09:23, STARS: 1

Staffing guy here. What is your degree, work experience so far, and desired career path?

Kinja'd!!! "functionoverfashion" (functionoverfashion)
06/01/2017 at 09:43, STARS: 1

Side note, I now have free access to Lynda.com through my work (at a university)... I used to pay for it and it was well worth it. I have no IT background, but was self-taught via the internet, and tools like Lynda, and was able to land an IT job having no degree and no formal training on my resume. So yeah, use it while you can. Others here seem to have better specific advice on where to focus...

Kinja'd!!! "TahoeSTi" (tahoesti)
06/01/2017 at 09:45, STARS: 1

Data Analysis, You’ll need it to do better SEO than the rest.

Kinja'd!!! "TysMagic" (twjeffery)
06/01/2017 at 10:25, STARS: 1

I would say Data Analysis because I think that’s going to cover a grander scale that SEO could fall under.

Also thanks! I have seen Lynda before, but totally forgot about it. Just starting an MBA program and my school has access as well

Kinja'd!!! "ktfright | Kinja Neighborhood Black Guy" (ktfright)
06/01/2017 at 11:26, STARS: 0

Thanks, I’ll seriously look into that also.

Kinja'd!!! "ktfright | Kinja Neighborhood Black Guy" (ktfright)
06/01/2017 at 11:52, STARS: 0

I have a bachelor’s degree in communication studies from a state college in California.

I started out doing call center work at a bank startup, but changed to marketing/social media when the customer support department and I were laid off. I’ve interned at an indie record label and YouTube multi channel network.

I was promoted to a marketing associate at said YouTube MCN, and I’ve interviewed creators, edited articles, produced a weekly series, maintained content calendars,and optimized channels and Facebook pages for clients. After that, I received a YouTube certification in audience growth from google (which most YouTube marketing focused jobs are required to have.)

I was there for 7 months overall until the YouTube “adpocalype” happened (major brands pulled advertising from Google, and YouTube lost 750 million. Tons of creators had on average a 70% drop in revenue, and it hit our company pretty hard. I was laid off very soon after.)

I also freelance as a video editor and DP and have previously worked on sizzle reels and music videos.

My desired career path is a mix of audience development, content marketing, and video production/editing.

Kinja'd!!! "Textured Soy Protein" (texturedsoyprotein)
06/01/2017 at 12:25, STARS: 1

You have the framework of a pretty decent cover letter there. You could easily spiff that up into something you use when applying for jobs.

While taking a Lynda class is a good thing to learn a skill, it is not a magical key that will unlock a world of new jobs for you. Hiring is very much based on finding someone who has done somesuch thing in an actual work context and not just taken a class on it. You can, however, certainly list it in your education section.

Of the two, I would choose the data analysis class. SEO is something you can learn on the fly and is basically trial and error. Data analysis is a more concrete skill that companies ask for when hiring people.

As for your job search, it’s a total numbers game. The best you can hope for is to get an interview from 1 of every 5 job applications, and that’s not the case for everybody. Then it’s a similar 1 offer from every 5 interviews, at best.

So that means you just have to keep plugging away blasting out a good 10+ applications every week no matter what. In the short term you may want to focus on more corporate and less startup-y type places in order to have a more stable job where you can build some tenure before making your next move.

Kinja'd!!! "ktfright | Kinja Neighborhood Black Guy" (ktfright)
06/01/2017 at 12:43, STARS: 0

Thanks for the tips!