by "nermal" (nermal)
Published 02/04/2017 at 14:24
by "nermal" (nermal)
Published 02/04/2017 at 14:24
Tags: FREEDOM
; Coffee
; Screw You Commie Bastards
; Meme Based Advertising
; Trendy
STARS: 10
I recently came to the startling realization that there wasn’t enough FREEEEEDOM in my morning coffee. So, to remedy that, I ordered a bag of coffee from a new brand that I saw in a meme on Twitter, because that’s how things work these days.
Apparently, BRCC is a veteran-owned business that has been making coffee for a few years now, but has only been featured in a viral Twitter meme in the last week or so. As a result, demand has increased exponentially to the point that they are unable to meet it with their usual order delivery timeline.
When I tried to order, most everything was sold out, so I was unable to get any of the more well reviewed options, such as “Caffeinated As Fuck”, “Caffeine and Hate”, or “AK-47 Espresso Blend.” However, their “Heavy Days” blend was listed as in stock, so I ordered that.
Fortunately this shipped out quickly, and it showed up in 3 days. Total cost was $12.99 for the coffee plus $8 in shipping.
The description states:
Those days will come. When nothing goes your way and the odds are stacked against you. Time to pick up your kit and push through to the other side. Everyone gets knocked down. Champions get back up. Heavy Days coffee is here to get you on your feet and back in the fight.
The artwork for this particular blend can be best described as quite brutal:
It’s a flat black package with an image of what one would assume is a soldier, sitting with cigarette, some booze, an assault rifle, and an angel overhead. Not sure if this is implying that the soldier recently offed himself, or is just considering it and the angel (and coffee) is stopping him from doing so, but fuck. It definitely strikes a nerve that is traditionally unstruck in the home coffee making experience.
Everything shipped by USPS, and it was basically a bag of coffee in a box. Nothing earth shattering.
The coffee itself was quite delicious. I ground it up course and made it in a press. Not a coffee snob at all, but this is wayyyyyyyyy better than anything you can buy at a supermarket. Very smooth, not bitter, and enjoyable to drink. It also packs a caffeine punch that is quite uplifting. It’s advertised as being made to order and roasted the day after it is ordered, then bagged and shipped within 72 hrs.
Overall, would definitely order again. Both the buying process and product are top notch, and proceeds go to supporting a good cause.
"TheD0k_2many toys 2little time" (thed0ck)
02/04/2017 at 14:32, STARS: 0
Their instagram is amazing as well
"DipodomysDeserti" (dipodomysdeserti)
02/04/2017 at 14:32, STARS: 8
That label isn’t brutal, it’s heartbreakingly sad. Since these guys are veterans, that drawing was most likely in homage to their brothers and sisters who committed suicide. Veteran suicide amd alcohol abuse are at epidemic levels.
"InFierority Complex" (lanciere)
02/04/2017 at 14:35, STARS: 3
The operator beard and a multicam hat are our generation’s this hat
I swear it’s like practically every other vet I’ve met in class has tried to rock that same look.
"whoarder is tellurium" (whoarder)
02/04/2017 at 14:37, STARS: 2
<3 Black Rifle Coffee Co.
I learned about them through Ranger veteran Mat Best and his youtube shenanigans.
"nermal" (nermal)
02/04/2017 at 14:38, STARS: 1
Indeed. Don’t expect to think of that while making coffee, but it does make you appreciate it a bit more.
"victor" (victor)
02/04/2017 at 15:05, STARS: 1
I know everything is politicized these days, but are people seriously pissed off that Starbucks is helping refugees, even after they hired so many vets?
"CaptDale - is secretly British" (captdale)
02/04/2017 at 15:10, STARS: 0
They are a great company and have some amazing youtube videos too. I have been meaning to try it, now I will.
"blacktruck18" (blacktruck14)
02/04/2017 at 15:14, STARS: 3
HA! I’m a vet and I call my friends out on Facebook for this look all the time.
I haven’t seen any vets doing this at school, usually the only people I see doing wearing the tacticool hat are ROTC kids. Every fiber of my being wants to make fun of them for it. I try to be polite though.
"blacktruck18" (blacktruck14)
02/04/2017 at 15:19, STARS: 5
A bunch of my Facebook friends are Trump supporters. I have pointed this out to them, they don’t care.
Politics in this country have become such a mess people on believe what their “side” preaches.
"nermal" (nermal)
02/04/2017 at 19:26, STARS: 3
Starbucks has hired 8,800 veterans since 2013, with a plan to get to 10k by 2018.
They have also committed to hiring 10k “Opportunity Youth” and 10k Refugees.
Basically, if planning to hire a group of individuals makes for good PR, Starbucks will plan to hire 10k of them.
https://news.starbucks.com/news/starbucks-hiring-initiatives
"victor" (victor)
02/04/2017 at 20:35, STARS: 4
Well, they are for-profit, like most (but not all) companies are. I personally am not a fan of their coffee, but I can’t fault them for being a company that has committed to some social good, be it veterans or refugees
Rather, I’m still trying to figure out why so many people are outraged about refugees.
"DrScientist" (DrScientist)
02/04/2017 at 22:07, STARS: 2
in no way am i discounting the significance of veteran issues, but the rate of surviving casualties is probably also at an all time high.
we have improved our combat field trauma success to such a degree that more and more veterans are returning home with injuries or post infraction that would have not made it home from pre-desert storm action.
all that said, i feel like the visual is not a veteran returned home, rather a soldier in situ.
"DrScientist" (DrScientist)
02/04/2017 at 22:08, STARS: 0
im not seeing an angel above. i see the angel’s wings and halo on the soldier himself.
"TheHondaBro" (wwaveform)
02/04/2017 at 22:24, STARS: 4
Because literally all of them are terrorists. /s
"DipodomysDeserti" (dipodomysdeserti)
02/04/2017 at 23:15, STARS: 0
Yeah, obviously we have better trauma medicine now than we did over twenty five years ago. We also haven’t been fighting actual armies.
"The Ghost of Oppo" (gohstoklasa)
02/05/2017 at 09:19, STARS: 1
Black Rifle Coffee is also apart of the group of friends and veterans who called out Tim Marchman for being a sanctimonious prick and exposed him for being the coward he is. They have my full support.
"Thinkplease" (thinkplease246)
02/05/2017 at 11:36, STARS: 0
It’s not the hiring of refugees that’s the problem it’s that starbucks is using it for PR. Pretending to do it because it’s the rite thing to do, when in fact they will make over $20,000,000 from our government for hiring them and that money comes from you and me. Its our tax dollars. With so many issues at home I and others want our money spent on us. Think about it. That sum alone could build the boarder wall everone is so upset our president wants to build because of cost. Please educate yourself just a little. Don’t follow blindly.
"and 100 more" (nth256)
02/05/2017 at 11:43, STARS: 1
Wait, did you mean to say that if we didn’t give Starbucks $20M, then we could have Trump’s wall?
"Mercedes Streeter" (smart)
02/05/2017 at 12:03, STARS: 2
They’re hiring a total of 10,000 refugees around the world, not just the US.
Also, our Government offers tax credits for hiring Veterans, minorities, women, LGBTQ people, immigrants, refugees, and more.
So if you’re mad about the miniscule amount they’re going to get for the handful of refugees they’re hiring here ($2,400 per), you should be furious about the amounts they get for hiring minorities, women, and Veterans (up to $9,000+ per). And Starbucks is dedicated to hiring way more minorities and Vets in the USA than refugees.
Also, a tax break isn’t the Government handing you taxpayer money, it’s the Government saying your taxes are going to cost less to you. This means the Government gets less income from your business. In fact, you as a taxpayer can get some breaks too! :)
These tax breaks are in place to encourage businesses to hire more than just young white men, so minorities, women, and Vets can have a shot at the American Dream too. So yes, it’s the right thing to do.
Please try not to spread misinformation...
"LongbowMkII" (longbowmkii)
02/07/2017 at 07:46, STARS: 0
Nothing says working class like $20 for a lb of coffee...
"xyzabc" (stackofoldwood)
02/07/2017 at 10:14, STARS: 0
Folks are beginning to realize that a purchase is a vote.
"nermal" (nermal)
02/07/2017 at 10:16, STARS: 0
In the interest of accuracy, it was $21 after shipping and only a 12oz package.
"LongbowMkII" (longbowmkii)
02/07/2017 at 10:20, STARS: 0
Ouch.