US Market Brand pH Scale

Kinja'd!!! by "Wobbles the Mind" (wobblesthemind)
Published 01/27/2017 at 10:15

Tags: Brands
STARS: 0


Kinja'd!!!

I gave you my segment trios in order to depict the position of each brand in relation to their most direct competitors in the US. Now we are going to create a sort of pH Scale in which acidity is replaced by sportiness and alkalinity will equate to general comfort. This sounded way deeper in my head... Well, regardless of how shallow the contents I’m always going to dive in head-first!

* That last statement explains a lot, Wobbles...

Quiet, you!!

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[Pagani, Koenigsegg, Bugatti, Lamborghini, McLaren, Ferrari, Aston Martin, Bentley, Rolls Royce, Lotus, Porsche, Maserati, Tesla]

Sport (Acidity)

Lotus (1), Lamborghini (2), Pagani (3), McLaren (4), Ferrari (5)

Balanced (Neutrality)

Porsche (6), Koenigsegg (7), Aston Martin (8), Bentley (9)

Comfort (Alkalinity)

Maserati (10), Bugatti (11), Tesla (12), ... (13) , Rolls Royce (14)

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[BMW, Audi, Mercedes, Alfa Romeo, Cadillac, Jaguar, Land Rover, Infiniti, Genesis, Lexus, Acura, Volvo, Lincoln]

Sport (Acidity)

Alfa Romeo (1), Cadillac (3), BMW (3), Jaguar (4), ... (5)

Balanced (Neutrality)

Infiniti (6), Audi (7), Mercedes (8), Land Rover (9)

Comfort (Alkalinity)

Genesis (10), Lexus (11), Acura (12), Volvo (13), Lincoln (14)

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[Fiat, MINI, smart, Chrysler, Jeep, Ram, GMC, Buick]

Sport (Acidity)

... (1) , ... (2) , ... (3) , Fiat (4), MINI (5)

Balanced (Neutrality)

Jeep (6), Ram (7), Chrysler (8), ... (9)

Comfort (Alkalinity)

GMC (10), smart (11), ... (12) , Buick (13), ... (14)

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[Chevrolet, Ford, Dodge, Mazda, Mitsubishi, Subaru, Honda, Nissan, Toyota, Kia, Volkswagen, Hyundai]

Sport (Acidity)

Chevrolet (1), Ford (2), Dodge (3), Mazda (4), Honda (5)

Balanced (Neutrality)

Nissan (6), Mitsubishi (7), ... (8) , Kia (9)

Comfort (Alkalinity)

Subaru (10), Volkswagen (11), ... (12) , Hyundai (13), Toyota (14)

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So it turns out there are some blank spaces in every segment for the US Market where another outside brand could fit in or push out other brands. Until then though, brands that have an empty space end up with room to flourish and stretch out without worry, namely:

Tesla/Rolls Royce.

Jaguar/Infiniti.

TONS of space for sporty premium vehicles (maybe why Saab and Pontiac feel like they still would fit in).

Buick is an island which I think a French brand could aim for.

Both Kia and Hyundai have room to move the brands sportier (which I think they are actually doing right now).


Replies (12)

Kinja'd!!! "R Saldana [|Oo|======|oO|] - BTC/ETH/LTC Prophet" (r-saldana)
01/27/2017 at 10:18, STARS: 0

TMW you’re colorblind AF and you can only see or understand blue and yellow on this image

Kinja'd!!! "Smallbear wants a modern Syclone, local Maple Leafs spammer" (smallbear94)
01/27/2017 at 10:21, STARS: 2

In what way is a Koeoooeeenenggiiggisisisiiissgeegggggg a 7.

Kinja'd!!! "Wobbles the Mind" (wobblesthemind)
01/27/2017 at 10:27, STARS: 0

I’m going off the Regera since it’s becoming apparent that’s the position Koenigsegg is going to place the brand.

Kinja'd!!! "Smallbear wants a modern Syclone, local Maple Leafs spammer" (smallbear94)
01/27/2017 at 10:28, STARS: 0

I still think they’ll find a way to make it brutal.

Kinja'd!!! "Wobbles the Mind" (wobblesthemind)
01/27/2017 at 10:32, STARS: 1

I think he wants the best of both worlds and is going to create a delicious neutrality to the brand in which there seems to be no compromises on either spectrum (while favoring the sport side). Don’t see these as rankings, nothing is good or bad.

Kinja'd!!! "404 - User No Longer Available" (toni-cipriani)
01/27/2017 at 10:33, STARS: 0

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[Fiat, MINI, smart, Chrysler, Jeep, Ram, GMC, Buick]

Sport (Acidity)

... (1) , ... (2) , ... (3) , Fiat (4), MINI (5)

Balanced (Neutrality)

Jeep (6), Ram (7), Chrysler (8), ... (9)

Comfort (Alkalinity)

GMC (10), smart (11), ... (12) , Buick (13), ... (14) 

See, I still maintain there’s a spot for Pontiac/Holden. Sporty efficient premium. All it needs are platform table scraps from Cadillac.

Kinja'd!!! "haveacarortwoorthree2" (haveacarortwoorthree2)
01/27/2017 at 10:38, STARS: 0

Lotus as an exotic? Curious as to the rationale there.

Kinja'd!!! "Wobbles the Mind" (wobblesthemind)
01/27/2017 at 10:39, STARS: 0

Same here. I think there is a ton of room for any brands that don’t want to be luxury. This is why we keep seeing expensive cars from regular brands.

Kinja'd!!! "Ash78, voting early and often" (ash78)
01/27/2017 at 10:41, STARS: 2

Dafuq did I just read?

Kinja'd!!! "Wobbles the Mind" (wobblesthemind)
01/27/2017 at 10:46, STARS: 0

Well they are kinda scarce for the typical consumer-grade rear mid-engined lineup we are all so used to. I honestly view them as the bridge between Porsche’s segment and Caterham market. That’s mainly why I place them over Lambo since those track toys are obviously a league above the Exotics. Motorcycles would be around that spot too.

Kinja'd!!! "404 - User No Longer Available" (toni-cipriani)
01/27/2017 at 10:50, STARS: 1

And “inexpensive” cars from the luxury marques.

There’s a reason why cars like the A3, CLA are popular, I mean when it comes to a lease they’re about as affordable as a Civic monthly.

Kinja'd!!! "haveacarortwoorthree2" (haveacarortwoorthree2)
01/27/2017 at 11:02, STARS: 0

Fair enough