Looks like Lexus is abandoning "The Pursuit Of Perfection."

by "G_Body_Man: Sponsored by the number 3" (gbodyman)
Published 01/24/2017 at 13:19

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I actually prefer the new slogan of “Experience Amazing.” A bit less clinical, a bit more exciting, and not nearly as pompous as “The Ultimate Driving Machine,” and “The Best Or Nothing,” nor as contrived or obnoxiously #trendy as “Dare Greatly.” The exhaust note of the LC 500 doesn’t sound bad either.

Replies (6)

"PartyPooper2012" (PartyPooper2012)
01/24/2017 at 13:50, STARS: 0

place your finger here

experience ... “AMAZING”... i.e. click on random shit when you hit a pothole

"G_Body_Man: Sponsored by the number 3" (gbodyman)
01/24/2017 at 14:02, STARS: 0

CUE isn’t much better, and my hands would be working the paddles anyways.

"boredalways" (boredalway666)
01/24/2017 at 15:10, STARS: 0

It’s just the natural evolution of the 2014 Corolla commercial.

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Too bad anyone that could afford a Corolla back then could afford a Lexus LC now.

"TheHondaBro" (wwaveform)
01/24/2017 at 15:19, STARS: 0

I think you’d have more things to worry about if you hit a pothole.

"PartyPooper2012" (PartyPooper2012)
01/24/2017 at 15:20, STARS: 0

well, it really depends on the depth of the hole. If the hole is shallow, then no. I don’t have to worry about much.

"Nauraushaun" (nauraushaun12)
01/25/2017 at 22:09, STARS: 0

I like the new slogan, but I can’t shake the feeling that they’re admitting they’re no longer aiming for perfection. They’re aiming for weird hideous eye-blasting trash.